Developing applications for the new Apple Inc. (NASDAQ:AAPL) wearable, the Apple Watch, is a very different task than developing traditional applications for smartphones like the iPhone.
That is according to Appster U.S. Operations Head Mike Wehrs who discussed the challenges faced by developers working on Apple Watch applications in an interview with Stephanie Ruhle and Erik Schatzker on Bloomberg’s Market Makers.
According to Wehrs, there are a number of ways developing for the new Apple Inc. (NASDAQ:AAPL) smartwatch is different. From a business perspective of just the user experience that you are going to have to deliver, it is already is different, he says.
“It’s on someone’s wrist so the way we look at that is that you have about a seven-second difference where someone can twist their wrist and look at something quickly or pull out their phone and get a different experience. So, what you want to put on that device has to be incredibly timely and meet that requirement of something you need in that short amount of time,” Wehrs tells the Bloomberg host.
He says that a developer also has to avoid interrupting the user all day long with them twisting their wrist.
From a technical perspective, developers need to really optimize their app to be as least power-hungry as they can be, he says. That is one of the things that developers don’t really think too much about when loading a new app into a smartphone, he says, but with the Apple Watch, it is a big consideration.
He says that they at Appster have trained their developers who are working on apps for the Apple Inc. (NASDAQ:AAPL) smartwatch to do as much of the processing on the iPhone and send only information to the Apple Watch.
“We really trained our developers who are working on the watch on this tethered scenario. What that really means is that most of the processing is done on the iPhone and then we just remote the user experience down to the watch itself so that all you are getting are the [user interface] and the buttons that you are pressing. As much processing on the phone is what you need to leverage that kind of architecture. Most developers don’t know how to do that though,” he says.
He tells Ruhle that developing for the Apple Watch, however, is not just taking what an application is doing on an Apple Inc. (NASDAQ:AAPL) iPhone and putting it on a watch. The limitations and also the advantages of the watch – like its visibility and the sensors integrated into it – can deliver a different experience for people, he says.
David Einhorn’s Greenlight Capital owned about 8.61 million Apple Inc. (NASDAQ:AAPL) shares by the end of the last quarter of 2014.
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