We recently published a list of 10 Oversold Small Cap Stocks to Buy Right Now. In this article, we are going to take a look at where Helen of Troy Limited (NASDAQ:HELE) stands against other oversold small cap stocks to buy right now.

Market experts believe that the rally in the small-cap stocks might be just getting started.

Data suggested that the benchmark small-cap stock index, Russell 2000, saw an increase of more than 9% between early July and September end. This means that the small-cap index surpassed the S&P 500 index’s return of more than ~4%. The strong performance of the small-cap index primarily stemmed from the rotation into small-cap stocks in July as the investors believed that there would be rate cuts moving forward. These expectations finally materialized when the US Fed announced a mega 50-basis-point drop, with the projections of further cuts. As per Wall Street experts, the small-cap stocks saw a significant increase on the news.

Now that we are in the last quarter of the year, many investors wonder whether or not this rally is sustainable. However, market strategists believe that this rally has the potential to sustain, and 2025 will see strong outperformance.

Small-Caps in 2025: The Road Ahead

Why is a rate-cutting cycle beneficial for small-cap stocks? Smaller companies tend to be dependent more on floating-rate debt as compared to large-cap companies for their funding needs. Therefore, as and when the rates go down, the cost of debt will also be reduced, enabling small-cap companies to borrow more. Therefore, small businesses tend to benefit financially as their interest costs will decline. This should boost the earnings of small-cap companies.

Jill Carey Hall, who is the head of US small and mid-cap strategy at Bank of America, explained that the small-caps tend to outpace the returns delivered by the large-caps by approximately 1 percentage point. This happens over the 6 months post a 50-bps cut.

BlackRock believes that, if the market continues its upward trajectory, the small-cap space can demonstrate dynamism. Small-cap stocks are more sensitive to broader economic cycles, and history suggests that small caps benefit most during the expansionary cycles. The valuations for these firms and an environment of improved EPS growth should result in delivering competitive returns, as per the firm. These favorable characteristics, together with the US economic gains, and the infrastructure investment should help accelerate earnings for the smaller firms.

READ ALSO: 7 Best Stocks to Buy For Long-Term and 8 Cheap Jim Cramer Stocks to Invest In.

What Should Investors Expect from Small Cap Stocks?

As per Francis Gannon, Co-Chief Investment Officer and Managing Director of Royce Investment Partners, small-caps have an advantage over large-caps concerning estimated earnings growth for 2025. Moreover, he believes that small-caps had better returns than large-caps following the previous 10 presidential elections. This was the case irrespective of the fact that which party won the White House. Such an outcome was seen despite every election having its own set of challenges, difficulties, and opportunities. Therefore, he believes that it’s not about the person or policies as much as the investors pay attention to the uncertainty that prevails in the months before any elections.

As per Gannon, inflation has been moderating, the economy continues to grow, unemployment remains low, and there has been normalization in the rates. Also, the benefits of reshoring and the CHIPS Act are now visible. Additionally, he believes that there has been a positive reversion to the mean argument for the small-cap leadership as well as strong performance.

Our Methodology

To list 10 Oversold Small Cap Stocks to Buy Right Now, we used a Finviz screener to extract the stocks having the market cap of less than $2 billion. After getting the list of 20-25 stocks, we narrowed it down to the following 10 stocks by selecting the ones trading at a forward P/E of less than 15.0x and which have fallen significantly on a YTD basis. Finally, the stocks were ranked in the ascending order of their hedge fund sentiment, as of Q2 2024.

Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).

Helen of Troy Limited (NASDAQ:HELE)

Market Cap (As of October 23): $1.48 billion

Forward P/E (As of October 23): 8.53x

% Decline on a YTD Basis: ~47%

Number of Hedge Fund Holders: 21

Helen of Troy Limited (NASDAQ:HELE) provides various consumer products in the US, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America.

Wall Street analysts believe that Helen of Troy Limited (NASDAQ:HELE)’s strategic initiatives, like Project Pegasus, should continue to contribute to its strong performance over the near term. The company is focused on long-term growth and efficiency improvements and continues to emphasize innovation and marketing investments. Helen of Troy Limited (NASDAQ:HELE)’s Project Pegasus initiative remains on track, which has been enhancing its brand marketing and execution.

Helen of Troy Limited (NASDAQ:HELE) highlighted that its distribution network has been successful and it plans to reduce tariff exposure by diversifying production outside of China. Over the long term, the company remains focused on revitalizing its business via increased brand and innovation investments. Helen of Troy Limited (NASDAQ:HELE) remains committed to using FCF for capital deployment, such as debt reduction and share repurchases.

Analysts believe that enhanced data analytics are being used by Helen of Troy Limited (NASDAQ: HELE) to optimize marketing strategies and improve ROl. It remains focused on value-driven offerings. The company expects gross margin to normalize in H2 of the fiscal year, with levels aligning or slightly outpacing prior year levels.

Analysts at Canaccord Genuity Group reiterated a “Buy” rating on the shares of Helen of Troy Limited (NASDAQ:HELE), giving a $84.00 price target on 7^th October. Palm Valley Capital Management, an investment management firm, released a third quarter 2024 investor letter. Here is what the fund said:

“Helen of Troy Limited (NASDAQ:HELE) was the only new purchase made during Q3. It is a diversified consumer products roll-up. The company’s top brands include OXO, Hydro Flask, Osprey, PUR, Hot Tools, and Dry Bar. Helen also has leading market positions through the licensed brands Braun, Vicks, Honeywell, and Revlon. The company’s operating performance peaked during the pandemic, but sales have contracted in the last two years as consumer demand for Helen’s products has normalized post-stimulus. The firm’s stock is heavily shorted, with short sellers arguing that Helen is an overleveraged and broken roll-up with second tier brands and meager cash flow. We believe this is wrong. Most of the company’s brands command leading shares in their markets.”

Overall, HELE ranks 7th on our list of oversold small cap stocks to buy right now. While we acknowledge the potential of HELE as an investment, our conviction lies in the belief that some deeply undervalued AI stocks hold greater promise for delivering higher returns, and doing so within a shorter timeframe. If you are looking for a deeply undervalued AI stock that is more promising than HELE but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.

READ NEXT: 8 Best Wide Moat Stocks to Buy Now and 30 Most Important AI Stocks According to BlackRock.

Disclosure: None. This article is originally published at Insider Monkey.