Technology innovations and new ideas to make package deliveries speedy are very important for any commerce business, especially one like Amazon.com, Inc. (NASDAQ:AMZN), which has been looking to initiate a drone delivery service for its customer to speed up the delivery process to as little as 30 minutes, and believed both themselves and their customers would benefit from such an innovative idea. Because of new rules that have been proposed by The Federal Aviation Administration (FAA), however, Amazon.com, Inc. (NASDAQ:AMZN)’s plans seem to be crushed, at least for now. A CNBC article discussed the rules that were proposed by the FAA, which would make it mandatory for drone operators to keep drones in their line of sight.
It also said that small drones must not fly over people, virtually crushing the hopes of Amazon.com, Inc. (NASDAQ:AMZN) for the Prime Air drone delivery service it was planning. Amazon.com was quite excited about its new Prime Air delivery service and was not expecting such rules to be proposed by the authorities that would become a huge barrier for its drone delivery service.
“We’re excited about Prime Air — a future delivery system from Amazon designed to safely get packages into customers’ hands in 30 minutes or less using small unmanned aerial vehicles,” Amazon states on its website.
That’s not all from the FAA. It has also proposed that the drone must fly to an altitude of 500 feet and its speed should not be more than 100 miles per hour. The drone operator must be at least 17-years-old, should have passed an aeronautical knowledge test and have obtained an FAA operator certificate.
“The FAA needs to begin and expeditiously complete the formal process to address the needs of our business, and ultimately our customers,” Paul Misener, Amazon Vice President of Global Public Policy, told The Guardian.
On the other hand, the Federal Aviation Administration is also having discussions over the concerns, expressing the rules would be flexible in future revisions and so companies which are planning to use drones in their business could benefit from it. Amazon is not alone in this, as Alibaba Group Holding Ltd (NYSE:BABA), another successful e-commerce business, has also tested drone deliveries.
With that much of strict rules, will Amazon be able to launch its Prime Air delivery service in the near future? Amazon.com, Inc. (NASDAQ:AMZN) is looking to make its delivery in less than 30 minutes with the help of these delivery drones and it would definitely attract lots of new customers who don’t want to wait for their small package to arrive in several hours or days. Amazon.com may have been put on hold for now regarding its drone service, but it must find a way out of this rules dilemma in order to get lots of new customers and improve its business further in the competitive market.
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