Every investor would love to stumble upon the perfect stock. But will you ever really find a stock that provides everything you could possibly want?
One thing’s for sure: You’ll never discover truly great investments unless you actively look for them. Let’s discuss the ideal qualities of a perfect stock, then decide if Reynolds American, Inc. (NYSE:RAI) fits the bill.
Stocks that look great based on one factor may prove horrible elsewhere, making due diligence a crucial part of your investing research. The best stocks excel in many different areas, including these important factors:
1). Growth. Expanding businesses show healthy revenue growth. While past growth is no guarantee that revenue will keep rising, it’s certainly a better sign than a stagnant top line.
2). Margins. Higher sales mean nothing if a company can’t produce profits from them. Strong margins ensure that company can turn revenue into profit.
3). Balance sheet. At debt-laden companies, banks and bondholders compete with shareholders for management’s attention. Companies with strong balance sheets don’t have to worry about the distraction of debt.
4). Money-making opportunities. Return on equity helps measure how well a company is finding opportunities to turn its resources into profitable business endeavors.
5). Valuation. You can’t afford to pay too much for even the best companies. By using normalized figures, you can see how a stock’s simple earnings multiple fits into a longer-term context.
6). Dividends. For tangible proof of profits, a check to shareholders every three months can’t be beat. Companies with solid dividends and strong commitments to increasing payouts treat shareholders well.
With those factors in mind, let’s take a closer look at Reynolds American.
| Factor | What We Want to See | Actual | Pass or Fail? |
|---|---|---|---|
| Growth | 5-year annual revenue growth > 15% | (1.3%) | Fail |
| 1-year revenue growth > 12% | (2.7%) | Pass | |
| Margins | Gross margin > 35% | 48.3% | Pass |
| Net margin > 15% | 17.3% | Pass | |
| Balance sheet | Debt to equity < 50% | 67.4% | Fail |
| Current ratio > 1.3 | 0.74 | Fail | |
| Opportunities | Return on equity > 15% | 23.1% | Pass |
| Valuation | Normalized P/E < 20 | 15.80 | Pass |
| Dividends | Current yield > 2% | 5.4% | Pass |
| 5-year dividend growth > 10% | 8.2% | Fail | |
| Total score | 5 out of 10 |
Source: S&P Capital IQ. Total score = number of passes.
Since we looked at Reynolds American last year, the company has kept its five-point score for the third year in a row. The stock has seen a decent gain of about 10% over the past year despite encountering falling revenue.
Tobacco has long been a cash cow for Reynolds American, which is the company behind the Camel brand of cigarettes. Yet the tough economic conditions of the past few years have led to some headwinds for sellers of premium brands, with both Reynolds and Altria Group, Inc. (NYSE:MO) having to cut jobs in order to keep margins higher. By contrast, lower-end cigarette manufacturer Vector Group Ltd (NYSE:VGR) has benefited from its specializing in discount brands, and Lorillard Inc. (NYSE:LO) has bucked the trend to some extent with its Newport brand as well as some lower-priced alternatives.
