Hanesbrands Inc. (NYSE:HBI) Q4 2023 Earnings Call Transcript

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Carla Casella: Hi. Thank you for all the color you’ve been giving on the Global Champion growth figures. Have you or can you give us a sense for how big that is as a global brand? I remember a couple of years ago it was about 2 billion. I’m assuming from the declines it’s lower, but any ballpark figures for the global champion side?

Stephen Bratspies: Thanks, Carla. The global champion number, historically that number you were using is roughly right. Obviously we’ve talked about the strategic process that we’re going on through right now, so I don’t want to be sensitive to the numbers that we share, but that $2 billion number, the business has declined a little bit the last couple of years, so it’s a little smaller than that by maybe $200 million or $300 million is roughly the number we use.

Carla Casella: Okay. And then, when you talk about new launches and Champion trotting out in the first-half with kind of growth in the back-half, is there any risk that you’ve lost shelf space that you won’t be able to get back? Or I guess if how much of the declines that you’ve seen in that brand are lost space versus just less new product and lower returns?

Stephen Bratspies: Sure. When you think about that business, it’s seasonal. So, you have your spring, summer business. You have your fall, winter. So, there’s a lot of resets that happen every single year. The key is to show up with innovative product that’s very consumer relevant and very brand relevant. And I feel like coming into fall, winter, we have good job of that, and our customers are very receptive to what we have. So, I feel good about our space and where we’re going to play and how we’re going to compete in the market. When you look historically at what’s driven down the business, part of it’s the category. The category has certainly struggled over the last couple of years, and we are certainly no exception to that.

That said, we have declined faster than the category. And that’s why we’re going through the big changes that we’ve gone through as a business, really refocusing on creating heat behind the brand, which we lost, making sure that we have a very clear product and channel segmentation strategy as we go to market, building behind the Champion, what moves you campaign. We’re operating as a more global company than we have in the past, so that we’re working on global platforms for product which makes us much, much more efficient, faster to market. So, we put in a lot of strategic initiatives to address our performance in the market. And they’re starting to come together and that’s why we’re starting to see the business is going to improve in the back-half of this year as that strategy is realized.

Operator: That concludes today’s question and answer session. I’d like to turn the call back to T.C. Robillard for closing remarks.

T.C. Robillard: We would like to thank everyone for attending our call today, and we look forward to speaking with you soon. Have a great day.

Operator: This concludes today’s conference call. Thank you for participating. You may now disconnect.

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