Michael Crawford: I think, Jack, just the last thing I would add. One of the things, that being an early-stage operational company, we’re learning how to be more effective in reaching the guests and creating opportunities for them to have multiple experiences while they’re here. And so, that the prepackaging opportunities, we did take some small pricing increases at our concession and food and beverage locations given the environment we’re living in, but we’re trying to balance that with creating value for our guests. And so, even as recent as last month, we’ve started to implement packages for food and beverage, and tickets. And I think that’s going to create more uplift for us and create more value for our guests. This technology that we’re using, this AI technology that we’re using in the company that is supporting us also allows us to monitor guest flow.
And so, we can see exactly where guests are going from the time they arrived, the first experience they have, and how they’re sort of creating other experiences throughout the property and the movement by that. It allows us to get smarter at marketing on site as well. So, I’m hopeful that we’ll get more efficient. Look, we’re going to add more experiences to our retail fan engagement zone. We’ll continue to drive greater profitability from expense management. And then of course, adding the waterpark is going to be a significant revenue contributor as will the second hotel. You already see the offsite hotel and what that’s doing in a few short years. I can tell you from my experience with Disney, the on-site hotels command a higher premium and they command a much higher occupancy rate as well because you want to stay where you play.
And so, our expectations are very high for that.
Jack Vander Aarde: Okay, great. I really appreciate the time and thanks for taking my questions.
Michael Crawford: Thanks, Joe.
Operator: Thank you. Our next question is from David Marsh with Singular Research. Please proceed with your question.
David Marsh: Hey guys, thanks for taking the questions. Yes, as the last analyst kind of implied, it’s a little bit challenging to ask real pointed questions without the financials. So, I guess my first question is, when do you plan to file the Q, so that we can get kind of a full look behind the [kimono] (ph) here at what exactly the financials look like?
Benjamin Lee: Hey, Dave, this is Ben. Yes, our plan is to file the Q tonight, just based on the way calendars lined up for us this quarter. We’re just a little off our normal cadence, but yes, we’ll have that filed this evening.
David Marsh: Okay, that sounds good. And then, Michael, yes, I really appreciate your comments with regard to the USFL, XFL merger about being hopeful that you’ll play a part. But obviously, that introduces a pretty significant amount of uncertainty. You guys were able to do $6 million in revenue in the second quarter. And I think that a big part of that was around the USFL games. I guess, my question is twofold; one, how much revenue in the second quarter is directly associated with the USFL games that were on campus? And then secondly, you guys obviously have to plan for the potential worst case scenario. What would the plan be to backfill those events and that revenue if for whatever reason, you guys aren’t unfortunately part of the plan for the merged league going forward?
Michael Crawford: Yes, it’s a good question. So, let me just start by saying we are and I’m personally in constant communication with the leadership of Fox and you’ll recall they’re the owner of the USFL and we’re our partners last year. I’m getting very positive indication that they really like what we were able to do for them here and hopeful that they are going to be back. That revenue for us came in multiple different ways as you can imagine it created hotel stays, it created catering, certainly tickets, concessions, some merchandise and so while the Q2 revenue was higher, I would say a sixth of that maybe was attributable to USFL. We have gotten a lot better though at creating other events and selling private events and functions and my expectation is even if the USFL were not to happen, we’re going to be releasing a calendar of planned events that don’t just start in June and end in September but start in February, March, April and allow us to take full advantage of our indoor dome, our center for performance and we have more of those events on the calendar than what we’ve ever had before.
Again one and a half years of operation right now. We’re now working closely with multiple different promoters, concert promoters, event bookers, festival bookers and we’re creating our own events. I’ve often said that you know it’s great to play host to big events but we got to create our own tentpole events because those are going to drive significant revenue for us as a company as well. Our team has been focused on that and I think people will see that as we release our calendar more towards the end of the year, you’re going to see multiple tentpole events throughout the year. It’s important though for us to be part of a sports landscape or a sports and entertainment company. So, we continue to have conversations outside of football with soccer and lacrosse and other rectangular field sports to really think about how do we drive opportunity for ourselves here?
How do we create opportunity for bigger tournaments or leagues or professional teams to practice or play here? And so those are always things that we’re focused on. I’ll give you one example, though. Q4, December, right? It’s cold in Ohio in December. We’re hosting the seven high school state football championships here at Tom Benson Hall of Fame Stadium. To put that in perspective, those state high school football championships will attract as many guests as our entire Enshrinement Weekend did. Now, what we do with those guests when we get here, we need to give them a warm place to tailgate. So, the center for performance, we need to give them an opportunity to have a dinners before or after brunches or cocktails, whatever the case may be.
We need to enhance the offerings, and that’s what our intention is, to take better advantage of large populations of guests visiting and to monetize in different ways than what we’ve had the ability to do in the past. So, it’s a long-winded way of saying, I’m very hopeful USFL returns and allows us the opportunity to be on national television, to attract sponsors, to have opportunities for visitors before and after, but in the meantime, we are trying to continue to create more and be more of a place we host multiple different types of events to drive greater revenue growth in Q2 versus just sustained revenue that we’ve had over the past couple of years.
