George Arison : So we are very fortunate to have a very powerful brand with nearly universal brand recognition in our user base and beyond, which puts us in a very positive position. We — the way we think about it and the opportunities to expand the product is through the use cases — starting first with the use cases that already happen in the product. We know that Grindr is used in a lot of other ways besides hookups, which was the primary use case for which it was built. Obviously, dating is the second biggest use case, but social connections and friendships is another significant component. We also know that our users use Grindr a lot for travel. And frankly, a lot of them also use it for health information. We are a source of health information in a lot of countries, maybe the only source of health information for LGBTQ users and people.
And we also know what happened last summer where during the monkeypox epidemic, Grindr played a really critical role in educating our users about what they needed to do and how they could protect themselves. And so the set of use cases that we service is very broad. The functionality that we have in the app is not as broad. And so a lot of what we’re doing today is to ensure that we can build the functionality to support the use cases that already happen within the product. By doing that, we believe that our users will have a better experience, they will see more value in the app. And through that, we will be in a position to create more shareholder value for a better monetization as well.
Patrick Lenihan : We’ll take one more question from Jiban T. Are you planning any influencer collaborations in the near term?
George Arison : It’s a great question. So first of all, I hope everyone stay tuned for some announcements on the leadership on our brand marketing side that will be coming out in a few weeks as well, which we’re excited about. Historically, Grindr has collaborated a lot with artists and influences in our community. For example, our in-house creative team development launched the gays influencers, which since have garnered 11 million followers across social platforms with their prime-time television appearances and international media coverage as well. So it’s something that we’ve done and we’ll continue to do. Obviously, people come to our social platforms. We have over 1.8 million followers across Twitter, TikTok, Facebook, YouTube, et cetera, in order to see really fun and sexy content and enjoy themselves.
And so that is the objective of our social presence, and that’s what we want to continue doing. And we want to make sure that it ties back to our brand and what we want the story behind Grindr to be. And so I think that is what we’ve been aiming to do so far and we’ll continue to do in the future.
Patrick Lenihan : Thank you, George. Thank you very much, everyone, who dialed in to listen. I’ll turn it back over now to the operator to close out the call.
Operator: Thank you. Ladies and gentlemen, the conference has now ended. Thank you all for joining. You may all disconnect your lines.
