We also have maybe up much faster. I think people have noticed that in the last few months, and that’s quite exciting. And we’re also building a lot of things for the future to make have AI features in it, both on the generative side and better matching. So investing into the app and making the better user experience is something that we are very much focused on. Now the reality although is that Grindr is a location-based app. And so those types of products, in general, on mobile are quite battery intensive. And so some of it is just the requirements of the product for a delocation base, and that’s not something that we can solve.
Patrick Lenihan : We had a couple of questions about safety and spams, 2 in particular, from Christian B, how do you plan to mitigate the proliferation of AI and bot scammers and identity theft? And from Lannett G, are you aware of sextortion scams on Grindr? How do you plan to combat this common scam? And do you have plans for raising awareness with users?
George Arison : I say in almost every public remarks that I make, that privacy and safety for our users is extremely important and something that we take very, very seriously. One of the ways that we track that is through flags that we receive from our users themselves. I think the more flags that we get, the worse it is, obviously. And flags can be on a number of things like spams, [indiscernible] solicitation, harassment, et cetera. What we are very proud of is that since January 2021, we have seen an over 50% reduction in user flags that I think is really significant and speaks to the investment that the business has made in improving the quality of the product from the trust and safety perspective. There’s several ways in which we’ve done that.
Number one, we’ve grown the customer service team to manage claims and reports that come in from users in a pretty significant way and that’s an important and significant investment that we’re making in a product. We’ve also developed a machine learning capability that allows us to detect spam and unsafe activity and proactively remove it. And then we’ve also built a fairly detailed set of policy guidelines that educate users about what is allowed and what’s not allowed to do. Obviously, we are a social product and getting spam and unsafe activity down to 0 is next to impossible for any social product, but it is something that we are laser focused on trying to ensure that we have as good of an experience as our users can have and expect. Concurrently with that, obviously, we need to be focused on privacy as well.
How the users demand protection of their identity and they frankly require it in a lot of places as well because of the situations that they live in, whether it’s because it’s illegal to be gay in those countries or because it’s difficult to be gay in those countries or location. And so we do have to always be thoughtful for — about the safety of our users and the privacy of users.
Patrick Lenihan : Next question comes from Matthew P. Grindr is in a unique position as the most recognizable LGBT app on the market. How do you plan on leveraging that in the long term to grow the brand beyond its reputation as a gay man’s hookup app?
