So that was — and the Right Now mode was kind of there for everybody at that time. Now over time as the user base grew and obviously grew very, very quickly to much larger numbers many of our use cases came into the product. So we went from Right Now use case to people looking for dating, to people looking for friends, to people looking for social connections and even professional connections, looking for information and asset set information as related to travel or health et cetera. And so not everybody is in the same mode of intentions at any given moment. And frankly we can be more than one mode of intention at the same time right? And so what we are hearing from you is it’d be great if we could have a way to know who is in the Right Now mode when we are talking to them.
And we’ve heard that a lot in clear from users and that’s what we are building. Now Right is not like what we launched so far is not the completed product. And by the way when I say launched it it’s in test in one country right? So that’s kind of the phase that we are asking right now. This is the first test of this. We are collecting the feedback and then take that feedback and then make changes to the feature and get it back out into users for testing purposes. So, this is a multistep process. But it’s still phase of one of what we want to do. What we’ve released as a toggle on your profile that allows you to say you’re in the Right Now mode. And then people are able to sort the grid based on who is in the Right Now mode. Over time we see opportunity for a lot more features that are tied to that mode.
It could be creating a many person chat facility or a room where you could be talking to each other who are all in that mode. It could be additional toggles on the profile, it might even be that the profile looks a little bit different if you’re in the Right Now mode. So, there’s many different things that we are considering adding to this broad product feature set. And over time we think it will be a pretty significant extension of the product. I do want to say the second thing which is not related to Right Now per se but in terms of how we’re thinking about the product. Right Now it’s kind of one mode and one end of the things that we’re looking to add. On the other end we’re thinking about dating the same work, right? We want to extend the product to have a feature set for dating.
That’s something also we’ve heard very actively from users. People are saying we actually have a lot of success in finding long-term partners on Grindr. The number that they are very high and we’re very excited about that. But it would be great if you had a feature set that allowed us to more easily connect with people who are in that mode who actually want to be in a long-term relationship. And so given that people have used who are boarding relationships on the app and are not looking for a relationship for example, that’s a different segment of users versus the ones that might be actually looking for relationships, so creating a segmentation for them to kind of be able to talk to people who are in the dating in this case, really another thing we want to do.
So, none of this is going to change the name, right? The name is going to stay as it is. That’s like bread and butter of the business and we think is extremely valuable. But building out these extensions in two different directions, we’re seeing in this huge opportunity and that’s what we are working on today.
Andrew Marok: I really appreciate the detail and looking forward to kind of future evolution of that product. And then maybe one quick one for Vanna if I could. You mentioned the instatement of banner app driving the spike up in the pace of indirect revenue growth. I guess should the 1Q results kind of be seen as the run rate going forward? And any other kind of detail as to the scale of move that you recently made would be appreciated. Thanks.
Vanna Krantz: So, yes, Andrew, we are definitely off to a strong start this quarter across all of our business lines and we did reintroduce that banner in the middle of 2023 so we are seeing the impact of it. What I’d suggest is that our advertising revenue is around 14% of our total revenue. And we can imagine that that composition of total revenue will stay around the same. So, I think you should think about it in that manner.
Andrew Marok: All right. Appreciate the color. Thanks.
Operator: We’ll move next to John Blackledge with TD Cowen. Your line is open.
Unidentified Analyst: Hi, there it’s Logan on for John. Thanks for the question. I had two questions here. Firstly revenue growth was strong once again in 1Q. How should we expect revenue growth to trend through the rest of the year as you lap through like the weekly launch in 2023, but also have new products launching alongside this new Weekly Unlimited tier?
Vanna Krantz: Yes thanks. So, we had a definitely a strong year so far and we’re really looking forward to a full year of great revenue growth. As you know we’ve guided to 23% — at least 23%. And that said our philosophy on guidance is to inform the market based on things that we have visibility on. And right now we are running tests across our subscription products, our à la carte offerings, and our advertising format. All those tests are going well and the results might impact our forecast and so as we get more learnings back, it’s still relatively early in all of these tests, we’ll update the market. You might recall that last year, when we put out earnings — when we put out our guidance we waited until we had the full impact of our testing with respect to understanding cannibalization with respect to understanding sign-up growth.
And then we started providing updates to the market. So, I think we prefer to keep our philosophy and really having clear line of sight.
Unidentified Analyst: Okay. And then just on marketing, marketing spend continues to be minimal for you. Could you just update us on your philosophy with respect to marketing spend and also the results of the podcasts and other brand marketing folks is for you guys right now?
