Green Investing? Monsanto Company (MON), Whole Foods Market, Inc. (WFM), The Hain Celestial Group, Inc. (HAIN)

Needle in a haystack

Thus it’s left for investors who want to support the non-GMO trend to determine the level of purity (or lack thereof) they’re willing to accept. Whole Foods Market, Inc. (NASDAQ:WFM) likely sells some GMO foods in its aisles, but would prevent it if only it knew what was in the products it offered. The company would probably get a pass from most investors, but would Kellogg Company (NYSE:K) similarly get the nod simply because it owned Kashi, even though its full portfolio of cereals is laden with GM grains? Or would The WhiteWave Foods Co (NYSE:WWAV) get the green light despite a licensed brand being associated with creating GMO-laced alfalfa? Doubtful.

It remains true today that the best way to protect yourself from “Monsanto creep” is to start your own garden and plant heirloom seeds. Protecting your portfolio, however, is not so simple, and avoiding a surefire winner like the agri-giant could end up being hazardous to your financial health.

So let me know in the comments section below what companies you believe are worth investing in from a non-GMO perspective.

The article Why It’s So Hard to Invest Green originally appeared on Fool.com and is written by Rich Duprey.

Fool contributor Rich Duprey has no position in any stocks mentioned. The Motley Fool recommends Hain Celestial and Whole Foods Market. The Motley Fool owns shares of Hain Celestial, WhiteWave Foods, and Whole Foods Market.

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