Martin Yang: Got it. And the lower cost models have a lower attach rate for service, what are your plans to raise that attach rate or do you feel that 30% attach rate or subscription is where you want it to be?
Brian McGee: Well, on the attach rate, currently it’s 40%, right, for, I think, when combined between retail and GoPro.com and who comes in and buys. We think adding the premium subscription service will add to that retention rate. We’ve done a lot of work on consumer insights. That’s why for people who subscribe to GoPro, they’ll have access to desktop app. That’s been a very positive response rate from a consumer insight perspective. So hopefully that drives not only attach, but increased retention rates over time. And we’ll add other kind of services and applications to the service that disenhances it over time. And that’s really the continue to drive attach, and retain the subscribers we have.
Martin Yang: Got it, thank you. Last question for me is the upcoming new cameras for 2024. Can you maybe generally talk about the inspiration for the new designs? Are they coming from available product on the market, customer feedback, or any other source that would drive you to come up with new more — maybe a more niche specific design.
Nicholas Woodman: Hey, I’ll take that. Thanks. Yes, it’s a little bit of everything. We’re doing more and more consumer research to understand what consumers want to see from us, what maybe our current products are missing that would compel them to purchase. And as well, just through our experience in so many categories for so many years, we’ve been identifying new form factors, new capabilities that would better tailor a GoPro for a specific use case. I think that we’re getting a better understanding that it’s not just price points that we have to hit to attract consumers, but it’s also unique usability and product functionality for different use cases that we think that if we nail it and we nail it at the right price point, we can expand our TAM.
And that goes in both directions. We’ve shared that we’re working on a new entry level product that’s going to be at the appropriate margin level for GoPro that we’re going to launch in Q2 next year. We’re really excited about that. Not only is that going to be a phenomenal price point, but we also think the user experience is going to be phenomenal for that entry level user, really helping them be successful with their GoPro, which we believe is going to lead to increased engagement and the potential to upsell them to other products over time. And then at the high end, we have new products coming that we think are going to really excite consumers and help drive further growth. So it’s across the spectrum that we’re targeting new products. And next year is going to be a really exciting time.
Martin Yang: Thank you, Nick.
Operator: And there are no further questions, so I’d like to hand the call back to the management team for any closing remarks.
Nicholas Woodman: Thank you, operator, and thank you, everyone, for joining today’s call. As I said earlier, we’re excited about the upcoming holiday season. Demand is strong. We’re making steady progress expanding our retail network, and we’re looking forward to launching new margin accretive hardware in 2024, while continuing to enhance our software and subscription offerings. And to those of you still trying to figure out the perfect gift to give this holiday season that will make you look like a hero, it’s simple, GoPro. Thanks again for joining today’s call everyone. This is team GoPro signing off.
Operator: This concludes today’s conference call. Thank you everyone for joining. You may now disconnect.
