Anthony Bates – President and Director
Another thing to add is that obviously we’ve showcased in sports events but I think this technology [inaudible] translates across of all forms of live television and everyone is seeing different perspectives and so [inaudible] happen to do in a very form pack is really enabled that solution.
Operator
And our next question today will come from Charlie Anderson with Dougherty & Company. Please go ahead.
Charlie Anderson – Dougherty & Company
Yeah, thank you for taking my question. I wonder if you could speak a little bit to channel inventory in Europe. I know it’s a little bit tougher with the distributors, but where you see that, and also in terms of mix, what have you seen in Q4 in mix in international versus US? And then as you’ve been in China for a few weeks, what’s that mix kind of look like?
Jack Lazar – Chief Financial Officer
Hey Charlie, this is Jack. As far as the overall international I would say that we keep pretty, it’s multilevel distribution obviously but we do keep pretty good tabs in that we do quite a lot of research both through external sources and through our partners themselves. So, for example, you know we get data from our distributors that tells us what’s being sold through, what they have on inventory but we also started an effort to get closer to the retailers throughout Europe so we actually are getting some pretty good information and learning a lot. Obviously we feel like uhm, the sell through is good and the sell in has been you know, not enough to keep up and that’s one of the reasons why we’re seeing particular strength in the first quarter in the EMEA and in the APAC regions. So, I think that that’s a, that’s pretty telling. Mix wise, I think we’re still in an early stage to make general statements, to make long standing statements about what the mix is going to be in the future.
Clearly, we mentioned in North America we have the number one selling product of the fourth quarter according to NPD, we are seeing a pretty favorable mix obviously from a sell in basis because you can see that in our Q4 numbers. But even at a sell through basis, the mix is actually quite good and I think we’re very very happy with the way in which that’s worked out, so we, one other thing I’d point you to is that we did point out, and I think this is consistent for Europe as well as in the US. Our two best selling products both on a unit and revenue basis this last quarter were the Hero4 Black and the Hero4 Silver, so. Hopefully that gives you an idea.
Operator
Our next question will come from Joseph Wolf with Barclays. Please go ahead.
Joseph Wolf – Barclays Capital
Hi, thanks. I wanted to ask a question about the uhm ease of use for customers, you mentioned some new tools for capturing video. But if you look out and see customer comments and reviews, there’s talk about battery life issues and uhm just the editing tools. And I was wondering how you, what kind of things we can expect over the course of the next couple months to address those issues.
