Patrick Pichette – Senior Vice President & Chief Financial Officer
Thank you, Justin. We’ll have uhm do we have time, couple of more questions, ok. So, Jamie, let’s go to our next question, please.
Operator
And we’ll go next to Mark Mahaney with RBC Capital Markets.
Mark Mahaney – RBC Capital Markets
Hey, thanks. I’ll echo Stephen Ju’s comment earlier I think it would be great uhm if you broke out that non performance advertising at some point in the future that data point would be very helpful. The CPC trends on sites you know that they kind of inflected back down after showing a positive trend it’s kind of hard to think that that’s nothing but FX I know you have this mix of other factors, could you just clarify that, or could you quantify what CPC sites, CPSs would have been year over year ex-FX?
And then finally, Omid, could you just talk broadly about YouTube and you know you’ve come back you’re more engaged with the company I think there’s a bit of a change in management’s approach I think to YouTube and how you want to position it and I know it’s a broad question, but could you just talk about what you want to do differently with YouTube uhm you know going forward to the next few years? Thank you.
Patrick Pichette – Senior Vice President & Chief Financial Officer
So, on the first question why don’t I jump in and then I’ll let uhm Omid talk about Q2. Uhm, look as uhm as I mentioned just a minute ago uhm if you look at the sites CPCs you know we purposefully actually don’t point to one item, like I think it would be tempting to just say, ok so it’s all FX this quarter because you know geography has a big impact. As I mentioned right the different properties on our sites so that you know YouTube has an impact as well in the sense that’s it’s growing and it’s growing in emerging markets uhm as well as in its core uhm more developed markets.
It’s uhm, I purposefully made the case that’s important to to note that uhm you know, on the mobile side I think you know we see continued strength in mobile. And so from that perspective uhm you know it’s always trying to catch up to the desktop which itself as always improving but, uhm we see positive trend there. So, it is the mix of all these factors and we don’t give down all of the details on a quarter by quarter basis, because they just move all over the place. So, so that’s the answer for that one, Mark. Sorry, that’s not Mark. And then, I’ll let Omid answer the question on YouTube.
Omid Kordestani – Chief Business Officer & Special Advisor to the CEO
Sure. So, uhm first of all you know in general just to give you sense of this as you said, I’ve come back in, I just spent a lot of time CES, here in Europe spending time with customers as well. And uhm there is just tremendous excitement about YouTube uhm and over 1 billion people come to to the the service every month and uhm YouTube mobile revenue is up more than 100% year to year. And what we’re really after here is finding the click for bran uhm you know GRP brand list, other metrics, and uhm advertisers are already running brand list studies about 6,000 of them have done this with that uhm already with us.
And, uhm what’s really unique about this service is the velocity that the creators uhm enjoy to create and deliver content to a worldwide audience, and our investments uhm in the service and the creators uhm just continue to pay back for us. So uhm, I know based on my meetings I spent a lot of time with consumer goods companies at CES with major agencies there. Everybody just wants to do more. There are a lot of success stories the way they engage with us. And uhm for us the challenge frankly is uhm to structure our our sales organization to hire the right people, to go deeper with these customers, with our agencies. And uhm so, you’ll just see a lot of success and emphasis uhm from us as we uhm go after uhm the branding uhm dollars.
Mark Mahaney – RBC Capital Markets
Thank you, Omid. Thank you.
