As we know as I already mentioned right, FX has been a big impact this quarter, ahm I also noted the strength of mobile performance in our uhm sites earlier. And I remind you that our sites line also includes YouTube, where we continue to see impressive growth, both in developed countries and emerging markets. So, there is the rest of it there is all these pieces, but these are some of the pieces that we should take note during this quarter. Does that make sense? I will turn it over to Omid, to answer the first question on what’s going on with Google Shopping et cetera?
Omid Kordestani – Chief Business Officer & Special Advisor to the CEO
Yes on Shopping and commerce in general and then I’ll talk on on payments. Really our focus is building products that turn consumers’ ahm shopping intents into actions quickly, easily uhm and enabling uhm businesses to connect uhm and retain these customers uhm. On payments, the goal is really to remove all the friction uhm that one encounters now in the shopping experience. And uhm what we’re really working on here is move beyond just tap and pay and have a full functional payment system.
Today, you know users can send to money to friends through Gmail using their wallet app and and we uhm also just made this functionality available in the UK. Loyalty, gift cards can be stored on the Wallet app to buy with Google button makes it possible uhm for users to purchase with two clicks. So, uhm really are focused on building a uhm rich offering gear uhm to make it easier uhm to shop and pay and remove the friction. Thank you, Doug.
Patrick Pichette – Senior Vice President & Chief Financial Officer
Thank you so much for you question, Doug.
Douglas Anmuth – JP Morgan
Thank you.
Patrick Pichette – Senior Vice President & Chief Financial Officer
Jamie, let’s go to our next question, please.
Operator
And we’ll go next to Justin Post with Merrill Lynch.
Justin Post – Merrill Lynch
All right uhm, thank you. I don’t know if you can help us at all but uhm just kind of overview of of core search growth at all if you can and in some of your mature markets anyway to breakdown that at all? And then, as you think about the search improvements you’ve made, just a little high level overview obviously, you had some big changes with PLAs and enhanced campaigns over the last couple of years, didn’t seem like there was a lot for this holiday but, maybe outline some of the improvements you’ve made recently? And then uhm any, how’s your pipeline looking for this year? Thank you.
Patrick Pichette – Senior Vice President & Chief Financial Officer
Omid, do you want to take that question?
Omid Kordestani – Chief Business Officer & Special Advisor to the CEO
Yes, I’ll I’ll start and then we can add more context uhm if you have more color uhm you need, Justin. So, uhm in terms of uhm product listing at PLAs uhm it’s very successful products and we’re really pleased with its performance uhm advertisers are very pleased with it. And uhm we also have uhm local inventory apps that enable merchants to show customers this uhm information in the U.S., UK, France, Germany, Japan, and Australia, and obviously we are going to continue to expand that.
Uhm, as I said in my remarks you know, we added estimated store visits in December, and it’s been one year since we launched estimated total conversions. And uhm just to give you some anecdotes with customers, PetSmart saw 10% to 18% of clicks on search Ads uhm led to store visits uhm and they’re now investing more in Ads uhm to reach customers across uhm multiple screens, uhm Famous Footwear uhm nationwide chain uhm have 1,100 stores. They found that 15% to 17% of the clicks on Ads resulted in store visits uhm and they were able to mix up the products that they promote uhm and there is in store merchandising strategies by region. Uhm so it’s, for us it’s early to think about the impact of revenue, but we really expect this uhm this suite of products to continue to help the advertisers measure at a full value of their online spending and work with us to enhance those. In terms of specific uhm search numbers, we don’t really break that down, uhm and provide any more data on that. Thank you for your question.
