Streaming subscription services are getting hotter every day as many big names try to get into this market and eventually, every other person in the world will be turning to streaming rather than relying on traditional cable television. Netflix, Inc. (NASDAQ:NFLX) remains the forefront company in streaming service as they have more than 50 million global subscribers. Meanwhile, two other names try to get into this, HBO through its ‘HBO Now’ service and Google Inc (NASDAQ:GOOGL) with its new YouTube ad-free streaming service. CNBC’s Julia Boorstin reported about Google Inc (NASDAQ:GOOGL)’s plan youto get into the streaming service and battle between Netflix, Inc. (NASDAQ:NFLX), Google Inc (NASDAQ:GOOGL) and HBO Now.
Boorstin reported that Google Inc (NASDAQ:GOOGL) is working on an ad-free subscription model for YouTube. She said that through this service YouTube users will be able to get hold of the contents even when they are online. She pointed at BTIG Analyst, Rich Greenfield’s comments that this is a very sensible move from Google.
“Consumers all around the globe are learning to live an ad-free life – thanks to DVR’s, Netflix, etc. In turn, it feels like a natural progression for YouTube to launch an ad-free option, especially when it will be bundled with offline access,” Greenfield was quoted as saying about Google’s move to CNBC.
Boorstin said that Google is moving forward with its YouTube option, but she pointed out that there is no word on pricing of the service from the tech giant.
HBO has started its offer of very first subscription outside its TV bundle, ‘HBO Now’. She pointed out that HBO Now lets users to stream many high profile contents like the new season of ‘Game of Thrones’. She said that HBO is targeting the millennials who are less likely to pay for Cable. She added that HBO is also giving away an episode of brand new series’ Silicon Valley’ on Twitch. HBO is also giving free first month subscription for its HBO Now service. But with such contents and free month options, can HBO attract new consumers especially with a $15 monthly price tag? Considering the fact that Netflix, Inc. (NASDAQ:NFLX) is giving away its streaming service with a monthly price tag of $9.
Nomura’s Anthony Diclemente talked last week on CNBC about HBO Now and Netflix’s strategy and said that HBO is trying not to cannibalize its TV cable service by having a price tag of $15 for HBO Now.
Boorstin also said that Netflix’s strategy is to come up with new contents and keep adding subscribers like Marvel’s full season of ‘Daredevil’ launched on Friday.
“So which company will win the content face off?” Boorstin questioned.
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