Google Inc. (NASDAQ:GOOGL) and Apple Inc. (NASDAQ:AAPL) are poised to battle it out more than ever in 2015 as the race for more brilliant ideas, as well as development of innovative products, heats up. During an interview on Fox Business SocialRadar VP, Shana Glenzer, reiterated that Google’s attention should shift to Android and YouTube divisions in 2015, having been dealt a major blow in the wearable space with Google Glass.
“For Google, I think you are going to see a couple of things this year. Firstly an expansion of their Android software into new markets, into Asian markets, 80% of mobile devices around the world use the Android software. I think you are going to see expansion there,” said Mrs. Glenzer.
Glenzer expects Google Inc. (NASDAQ:GOOGL) to focus more on its video distribution platform YouTube as the race for more ads revenue heats up. Competition in the space is also poised to be stiffer as Facebook Inc. (NASDAQ:FB) and Twitter Inc. (NYSE:TWTR) also make a push for market share in the space.
Google Inc. (NASDAQ:GOOGL) is also expected to divert more investments to its virtual reality and robotics divisions as the company looks to develop the next revolutionary product.
The analyst does not expect Apple Inc. (NASDAQ:AAPL) to surprise in 2015 as attention has already shifted to the much talked about iWatch, which is to be released sometime in the year. Apple’s hype in the wearable space with iWatch is to be minimized by the fact that it is entering a space that already has dominant products. The unveiling of the iWatch is also expected to be a great addition to the developer’s community who will look to use the opportunity to develop a number of apps and software’s for the wearable.
Apple Inc. (NASDAQ:AAPL) has been struggling for quite some time on the tablet front of which Glenzer expects the Cupertino-based company to address the issue with a new iPad. Apple is to release iPad Pro later in the year standing at 12.9-inch that should fend of competition especially from Microsoft Corporation (NASDAQ:MSFT)’s Surface Pro.
The analyst also expects Google Inc. (NASDAQ:GOOGL) to revitalize the Google Glass division that has come under immense scrutiny in the recent past for failing to live up to its hype in developing a gadget that commands mass market appeal.
“As an early glass explorer, […] it is not really pretty it’s kind of bulky and ugly, it does look futuristic. [..] I had used it but, unfortunately, not a lot of folks were developing software’s that made it incredibly useful and also it was bulky. What you are going to see is this is being moved from the experimental group at Google into its own division. Led by a guy who was the CEO of Nest and so we are going to see some different kind of attention,” said Mrs. Glenzer.
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