BlackBerry Ltd (NASDAQ:BBRY) which has remained famous for its business phones, has rolled out a major software update, allowing the users of its entire suite of BlackBerry 10 devices such as the Z10, Q10 and Z30 to access Google Inc (NASDAQ:GOOGL) Android applications using Amazon.com, Inc. (NASDAQ:AMZN)’s Amazon Appstore and a host of other features, including Blend. An article on Reuters has discussed the details about the software update BlackBerry Ltd (NASDAQ:BBRY) has provided for its devices.
“BlackBerry 10 OS 10.3.1 offers a fresh look that incorporates updated icons and an instant action bar, so that each user’s most commonly accessed functions are in the center of their screen. With this operating system update, users gain access to powerful features”, BlackBerry states on its website.
BlackBerry Ltd (NASDAQ:BBRY)’s software update gives users the ability to access both the BlackBerry World Appstore and the Amazon.com, Inc. (NASDAQ:AMZN) Amazon Appstore that provides access to a host of Google Inc (NASDAQ:GOOGL) Android applications previously unavailable on the BlackBerry platform. With this new software update, now users can discover a refreshed visual look and experience powerful new features, including BlackBerry Blend, BlackBerry Assistant, and access to hundreds of thousands of apps.
BlackBerry Ltd (NASDAQ:BBRY) also said that the new software will allow its users to access its new BlackBerry Blend feature that impressed a lot of people when it was unveiled last year. To be specific about the update, once downloaded, users will gain access to extraordinary new enhancements, including BlackBerry Blend, BlackBerry Assistant, technology for battery boosting, BBM meetings, time-saving keyboard shortcuts, and improvements to the BlackBerry Hub, camera, calendar, multimedia and more.
The BlackBerry Blend feature works across a host of operating systems including Apple Inc. (NASDAQ:AAPL)’s Mac OS, Microsoft Corporation (NASDAQ:MSFT)’s Windows platform and tablets powered by Google Inc (NASDAQ:GOOGL)’s Android software. According to BlackBerry Ltd (NASDAQ:BBRY), subject to carrier approvals, the update will be rolling out to customers around the world starting today in Europe, the Middle East, Africa, and Asia Pacific, and will be available for the entire line of smart-phones running BlackBerry 10. This update will take its smart-phones towards new a dimension and users will get the most out of their devices. It’s an appreciable step taken by BlackBerry Ltd (NASDAQ:BBRY), which might help in its customer retention strategy and also to keep its business alive in the market.
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