Google Coupon Service: Google To Offer Real-Time Digital Coupon Service

Google Coupon Service: Do you always find yourself at the right store with the wrong coupons? How about the wrong store with the right coupons? If this sounds familiar, you may be excited about a new service from Google Inc. (NASDAQ:GOOG) known as Zavers.

With this new service, officially known as Zavers by Google, retailers and manufacturers can provide customers with relevant coupons. Better yet, coupons are applied to the purchase without the need for any digital or paper coupon. This is where the “real-time” portion of the service comes into play.

Still confused? If so, here is a brief overview from the official service page:

“Zavers by Google is a fast and easy way to offer the right coupons to the right shoppers, expand rewards programs, and track redemption in real-time. Shoppers find the manufacturer discounts on their favorite retailer websites and add the digital coupons to their online cards. Savings are automatically deducted at checkout when shoppers swipe their rewards card or type in their phone numbers – no scanning or sorting necessary.”

As a shopper, especially somebody who is interested in couponing, this service from Google Inc. (NASDAQ:GOOG) could help you save not only money but also time.

Here is what the company had to say in its official release:

“Redemption occurs in real time, with savings automatically deducted at checkout when shoppers provide their rewards cards or phone numbers.”

The main theme here is that shoppers are no longer required to waste time with paper or digital coupons. It is the “real-time” feature that sets this service apart from the competition.

Of course, the Zavers service does no good unless there are stores and manufacturers participating. Fortunately, for everybody involved, this does not appear to be a problem.

In the same release, Google Inc. (NASDAQ:GOOG) discusses the fast growth of the service thus far:

“Zavers by Google is growing fast. This month we are thrilled to welcome New York’s Original Grocer, D’Agostino, as the latest partner in our retail network. In the coming months, we will be announcing partnerships with a number of other major retailers.”

Even though you may be reading this news from a consumer’s point of view, it is always good to know what the other side may be thinking. Here is what Google has to say about the benefits to the manufacturer:

“Unlike traditional media, Zavers’ real-time data gives manufacturers new ways to measure coupon redemptions and analyze consumer preferences so they can manage distribution, tailor campaigns, and optimize budgets for maximum ROI. Zavers also offers access to an extensive network of manufacturer coupons, opening up new retail revenue streams.”

What do you think about Zavers by Google Inc. (NASDAQ:GOOG)? Will you give it a try?

Check back here for more updates on Google Coupon Service.

DISCLOSURE: I have no positions in any stock mentioned.

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