Google Inc (GOOG) Tightens Its Focus As It Moves Closer to Glass Launch

Google may not always get the same attention as Apple or Samsung get for its products, but Google Glass and its interactive offerings may propel technology into a new stage of interaction for the average consumer. Google Glass will cost about $1,500 when it becomes available, but that high price tag shouldn’t deter investors from seeing Google’s vision. In just a few short years, the company built the most-used mobile OS, and outpaced Apple’s iOS. Google knows how to dominate in the mobile industry, and it’s these latest apps, paired with Google Glass, could be another big step forward.

The bigger question for investors shouldn’t be if Google Inc (NASDAQ:GOOG) can pull it off, but how it will monetize Google Glass and its services. Google loves its advertising revenue, and with yearly estimates in the $4 billion range they should, but it’s not hard to see why displaying ads in Google Glass would be annoying and problematic. With that in mind, it’s not out of the question for Google to create free services for Google Glass, with upgraded and more feature-rich versions at a cost. According to Semico Research, the augmented reality market is expected to be a $600 billion business by 2016. Google Glass is poised to usher in part of this burgeoning industry, and investors should take note — in their Google Keep app, of course.

The article Google Tightens Its Focus As It Moves Closer to Glass Launch originally appeared on Fool.com.

Fool contributor Chris Neiger has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Google.

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