Google Inc (GOOG) Glass Could Shatter the Competition

I wouldn’t give up on Apple just yet, though. The firm has been known to surprise with new hardware releases. Furthermore, the company could be working on a cheaper iPhone that could prosper in the developing world. Investors expect the company to have average growth, due to a price-to-earnings ratio at 10.1 compared to the industry average of 16.5. Don’t let your emotional ties to your iPhone or iPad guide how you feel about Apple, as the company really could go either way at this point.

What’s happening with Microsoft Corporation (NASDAQ:MSFT): A company spokesperson said that the firm is releasing the Xbox One in November. While the gaming device could be groundbreaking, it doesn’t add up to a cultural revelation similar to the possibilities of a device such as Google Glass. As for the company’s software breakthroughs, I think most people know about the Windows 8 flop by now. If not, the PC operating software was deemed user-unfriendly.

The firm continues to have the appeal of Microsoft Corporation (NASDAQ:MSFT) Office suite, however, and that is adding a considerable amount to revenue for the company. Due to the fact that Office hasn’t integrated with the iPad, though, Microsoft is losing out on about $2.5 billion in revenue, according to Morgan Stanley analyst Adam Holt. Apple and Microsoft were rumored to be in talks about adding Office to the iPad, but those discussions fizzled after Apple wanted 30% of sales revenue.

The risk in buying Google

In short, there isn’t much risk considering the upside potential of Google. The company is financially sound with or without releasing a major breakthrough in technology such as Google Glass. However, that gadget looks like it has the green light for 2014. Despite what may happen with Google Glass or any of the other Google X projects, the company looks to at least be making a stab at inventing, something that Microsoft and Apple haven’t done much of lately.

Phillip Woolgar has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Microsoft. Phillip is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

The article Google Glass Could Shatter the Competition originally appeared on Fool.com is written by Phillip Woolgar.

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