Google Inc (GOOG), Facebook Inc (FB) – The Mobile Battle: Round 2

Facebook Inc (NASDAQ:FB) has also slipped at a great chance to enter the mapping application world. Although it is the king in the social media sector, maps are increasingly important to users worldwide for navigation, sharing locations, avoiding traffic, knowing where you can find nearby stores or shops, and the most important thing is that it is a key for location-based advertising.

We should not discard a future acquisition by Facebook Inc (NASDAQ:FB) of a map application software company. This would give a perfect fit to its social media dominance as users could share locations and events. Furthermore, this would definitely drive more users to its webpage, which translates into more advertising and more revenue.

The technology industry is very volatile and companies must adapt to changes rapidly. Customers will always look for the better application or consumer experience and that means two words: constant innovation. At the moment, there is no discussion Google is the king in the U.S. mobile applications market. But Facebook has been stealing users and is now posing a threat to that dominance. On the other hand, Apple Inc. (NASDAQ:AAPL) is also a rival that must not be overlooked as it can become a big player when its mapping application is improved.

Vanina Egea has no position in any stocks mentioned. The Motley Fool recommends Facebook and Google. The Motley Fool owns shares of Facebook and Google. Vanina is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

The article The Mobile Battle: Round 2 originally appeared on Fool.com is written by Vanina Egea.

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