Google Inc (GOOG): Does It Need to Change Its Business Plan?

Here comes Tizen
Near the end of the summer, Samsung is expected to roll out its first premium smartphone based on the new Tizen OS — the native OS being developed with the help of Intel and several other Asian telecoms. Tizen is a reaction to the lack of popularity and functionality that Google Inc (NASDAQ:GOOG) commands in the Far East. Ever since the company pulled out of China, most wireless providers have opted to use Android but have cobbled together user interfaces that work in spite of Android, not in conjunction with it. Tizen is expected to improve the user experience and offer new functionality that Asian carriers can enhance, but it has the potential to deal Google a significant blow.

If it ain’t broke …
It is hard to imagine that Google Inc (NASDAQ:GOOG) would seriously alter the approach that has made it the veritable King of Tech, but the challengers aren’t going to accept defeat and go away. The search-business plan has served Google extremely well and is deeply ingrained in its culture. Still, CEO Larry Page has made his focus on social media known to his employees and the world, and it should not be overlooked. This summer promises to be eventful as new challenges surface, and investors are well advised to remain vigilant.

Google is a great company, but once you’re at the top, staying there is hard.

The article Does Google Need to Change Its Business Plan? originally appeared on Fool.com.

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Facebook, Google, and Intel.

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