In June I celebrated Father’s Day by putting together a portfolio of 10 stocks that remind me of my dad. It was just a way to say thanks to him for getting me interested in investing at such a young age. I also vowed to keep track of this portfolio, as I’m confident that through the years it will be a market-beater, making Mr. Market green with envy. Granted, it’s only been a bit more than a month since its inception, but let’s see where things stand today as we start winding down earnings season.
The score
Out of all 10 stocks, only one is actually down on an absolute basis, and that’s Google Inc (NASDAQ:GOOG) (-0.1%). Six of the 10 are beating the market. The four losing to the market are Dicks Sporting Goods Inc (NYSE:DKS) (-2.9%), Apple Inc. (NASDAQ:AAPL) (-1.3%), Google Inc (NASDAQ:GOOG) (-3.5%), and United Parcel Service, Inc. (NYSE:UPS) (-2.9%). And on a simple, non-time-adjusted basis, if you invested $1,000 in each of the 10 picks, you’d have $10,556.68 today versus the $10,338.42 you’d have if you’d plunked it all down in the S&P 500. Not a bad start.
You got your winnahs
And you got your losahs
They can’t all be winners all of the time, though, and while I’m a big proponent of owning a basket of Amazon.com, Inc. (NASDAQ:AMZN), Google Inc (NASDAQ:GOOG), and Apple Inc. (NASDAQ:AAPL), two of those three are losing to the market right now. Google Inc (NASDAQ:GOOG)‘s most recent quarter wasn’t a bad one by any stretch, but it did in fact miss estimates on both sales and earnings. One of the concerns investors have today is the downward trend in cost-per-click (the amount of money Google Inc (NASDAQ:GOOG) makes when people click on its ads). Cost-per-click was down 6% over the same quarter last year as the move to mobile continues to grow. However, on the upside, the total number of paid clicks continues to trend upward with growth of 23% over the same time period.
Apple Inc. (NASDAQ:AAPL) has fallen from the market’s good graces; the stock is down more than 36% from highs over $700 in the past year. We know Mr. Market doesn’t like uncertainty, and as it stands, there are a lot of questions Apple Inc. (NASDAQ:AAPL) must answer in regard to new products. Never mind the fact that its balance sheet is the envy of many countries, with almost $147 billion in cash and equivalents. And never mind that the company sold 31.2 million iPhones in the quarter, representing 20% growth over the same quarter last year. The 14% drop in iPad sales over the same time period only brings more questions, and until Tim Cook can provide some meaningful answers, Apple Inc. (NASDAQ:AAPL) may be stuck in neutral for a while.
Making it all make sense
So what does this all mean? Not much, really. I don’t measure my investing success based on such short time frames. But it’s also good to know what’s going on in your portfolio. I don’t subscribe to the notion that you should only check your portfolio once or twice a year. If you do that, in my opinion, you’re asking for trouble. At the very least, I think it makes sense to check your portfolio at least four times a year, if not more. Earnings season comes around every quarter, so it’s easy to remember.
Don’t get me wrong, I’m not suggesting you take action every quarter; far from it. As a matter of fact, unless there’s a crisis of epic proportions, you should just let things be. But earnings season can also offer up some genuine opportunities to add to some of your favorite positions thanks to Mr. Market’s short-term nature, so keep that in mind. Everybody has his or her own way of doing things, and the idea is for you to figure out yours. This is mine; it’s simply how I invest.
The article A Timeless Lesson in Portfolio Management originally appeared on Fool.com and is written by Jason Moser.
Jason Moser owns shares of Amazon.com. The Motley Fool recommends Amazon.com, Apple, Facebook, Ford, General Motors, Google, and United Parcel Service. The Motley Fool owns shares of Amazon.com, Apple, Facebook, Ford, and Google.
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