Google Inc (GOOG) and Microsoft Corporation (MSFT) Going in Opposite Directions

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And profits at Apple Inc. (NASDAQ:AAPL) could soar even higher if rumors reported recently on various online news organizations such as CNET and Yahoo! Inc. (NASDAQ:YHOO) News prove true. The organizations say Apple is working on a model that is affordable to the low-income consumer. Essentially, the reports state, the phone would have a plastic backing. Apple, however, hasn’t confirmed that it is working on such a device. But if the plastic version materializes, Apple could be taking even more market share away from Microsoft Corporation (NASDAQ:MSFT). And the tug-of-war continues.

Smooth sailing

Meanwhile, everything looks smooths sailing for Google Inc (NASDAQ:GOOG). With nearly no competition to be seen, the company is essentially swimming alone in a sea of money. As an increasing number of businesses move online, they will want advertisements directing people to their websites. While this has long been an opportunity for businesses throughout the world, many are only beginning to understand the potential of connecting with Internet surfers.

At the same time, these firms are becoming more comfortable with doing business online. And as firms realize the value of connecting with clients via social networking sites, they will gradually want more online advertising promoting their products and services. It’s just a matter of time before it is unheard of for a company to not be fully integrated online, and Google Inc (NASDAQ:GOOG) will be there to cash in.

Phillip Woolgar has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Microsoft. Phillip is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

The article Google and Microsoft Going in Opposite Directions originally appeared on Fool.com and is written by Phillip Woolgar.

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