Google Inc (GOOG): A Simple Case For Stock

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What’s really got me excited about Google Inc (NASDAQ:GOOG)’s stock is that the online advertising business is still very small compared to offline advertising. Currently, the online advertising industry is worth about $100  billion, where the offline advertising industry is worth around $700 billion. Over the next five years, Google Inc (NASDAQ:GOOG) Chief Business Officer Nikesh Arora believes that there’s a “reasonable probability” that over 50% of total advertising spending will go online. In his mind, interactive television viewing experiences will go from “nice-to-have” to “must-have” within the next five years, acting as a key catalyst for ad spending to shift online. Combine YouTube with Google Hangout and all of a sudden Google becomes extremely well positioned to benefit from a $300 billion shift to online advertising.

Between a $300 billion growth opportunity, Google Inc (NASDAQ:GOOG)’s innovative nature to drive new areas of growth, and the company’s current valuation of $260 billion, buying Google stock today offers fantastic growth potential in the years to come.

It’s more important than ever to understand each piece of Google’s sprawling empire. In The Motley Fool’s new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource.

Fool contributor Steve Heller owns shares of Google. The Motley Fool recommends Amazon.com, Inc. (NASDAQ:AMZN), Facebook Inc (NASDAQ:FB), and Google. The Motley Fool owns shares of Amazon.com, Inc. (NASDAQ:AMZN), Facebook Inc (NASDAQ:FB), and Google.

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