Goldman Sachs Initiates ‘Buy’ Rating for Wyndham Hotels & Resorts, Inc. (WH)

We recently published a list of 7 Cheap Travel Stocks to Buy According to Analysts. In this article, we are going to take a look at where Wyndham Hotels & Resorts, Inc. (NYSE:WH) stands against the other cheap travel stocks to buy according to analysts.

Travel continues to roar back after the COVID-19 pandemic devasted the industry. An increase in regional trips, newly emerging travelers, and new destinations continue to power steady spending. McKinsey believes that domestic travel should grow by 3% annually and touch 19 billion lodging nights per year by 2030. Over a similar time frame, international travel is expected to ramp up to the historical average of 9 billion nights. Travel spending should follow a similar trajectory, with an expected $8.6 trillion in traveler outlays in 2024. This represents ~9% of this year’s global GDP.

Thanks to economic stability, pent-up demand, and recovery momentum, the spending should outpace $2 trillion by 2028 according to the GBTA Business Travel Index Report.

Trends in the Business Travel Industry

As per GBTA, the business travel industry remains resilient as the sector left the global pandemic behind and continues to move to a new era of post-pandemic stabilization. For 2024, the global business travel spending is expected to touch $1.48 trillion by year-end, an increase on 2019 spending which was a previous record at $1.43 trillion. Many top and well-established business travel markets globally have returned to or are close to pre-pandemic levels. This should reinforce the momentum of the recovery and boost spending.

Recovery in business travel varies by region. Asia Pacific was tagged as the fastest-growing region in 2023 (at 36%), followed by Western Europe (coming at 33%) and North America (at 25%). The bounce back in recovery in 2023 was led by the US, Middle East and Africa, and Latin America. They all achieved 100% or more as compared to the 2019 spending numbers. For 2024, China and the US should continue to lead as the top 2 markets, respectively, when it comes to business travel spending.

Notably, the potential upside impacts for the broader business travel industry are economic stability, technological advancements, mainly in AI, and better-than-expected economic growth in critical markets such as the US and India. TravelTech Show stated that a total of 100 travel and travel technology company representatives participated in the survey, carried out in April this year. Upon asking how they plan to invest over the upcoming year, ~56% pointed to AI as compared with ~32% of representatives planning to spend on booking and reservation systems. However, ~20% of representatives are expecting to invest in mobile and apps.

How Artificial Intelligence Redefines the Travel Industry

As per Oracle, the travel and tourism sector is expected to reach $8.6 trillion by 2025​​. This growth has a strong contribution from technology, with AI playing a critical role in this trend. AI continues to revolutionize the hotel experience by providing tailored services keeping in view the guest’s interests. Predictive analytics powered by AI remains essential in decision-making for a hotel. AI is expected to predict demand and calculate prices after considering mountains of data.

Apart from focusing on innovation to enhance the patent portfolios, travel & tourism companies continue to make strategic investments in AI. These investments are targeted to secure lucrative deals with partners, which will help position themselves as the frontrunner in industry advancements.

In Q2 2024, the number of AI-related deals in this industry went up by 75% as compared with Q2 2023, reported Hotelmanagement-network.com. On a quarterly basis, there was a ~600% rise in the number of deals in Q2 2024 as compared with the previous quarter. The US continues to top the list in AI adoption in the travel & tourism industry, possessing the highest number of AI-related patents, jobs, and deals. However, China, the UK, the Netherlands, and Mexico all have maintained significant positions in AI adoption in the travel & tourism industry.

As per Precedence Research, the global generative AI in travel market size has been pegged at US$632.18 million in 2022, which should touch around US$3.58 billion by 2032. This exhibits a CAGR of ~18.94% between 2023 and 2032. Generative AI is expected to provide the best options for travel mediums like air travel, rail travel, or several other sources of travel together with accommodation services after considering consumers’ requirements.

Our methodology

To list the 7 Cheap Travel Stocks to Buy According to Analysts, we conducted extensive research and used the Finviz screener and online rankings. After getting an initial list of 20 stocks, we narrowed down on the stocks that were trading lower than the forward earnings multiple of ~23.65x (since the broader market trades at a forward multiple of ~23.65, as per WSJ). Finally, we ranked the stocks according to their potential upside, as of September 27. We have also added the hedge fund sentiment around each stock, as of Q2 2024.

Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).

A large hotel room with touches of luxury and hospitality in every corner.

Wyndham Hotels & Resorts, Inc. (NYSE:WH)

Average Upside Potential: 10.78%

Forward P/E as of September 27: 17.21x

Number of Hedge Fund Holdings: 26

Wyndham Hotels & Resorts, Inc. (NYSE:WH) operates as a hotel franchisor in the US and internationally.

The company’s long-term growth trajectory is expected to be aided by its focus on expanding room share in the hotel industry, brand intangible assets, and switching cost advantage. Wyndham Hotels & Resorts, Inc. (NYSE:WH)’s growth strategy revolves around focusing on the economy and mid-scale segments. Its successful expansion strategy and ability to adapt to market demands should continue to act as tailwinds. Wall Street remains optimistic about the resilient and highly cash-generative nature of the company’s business model.

Market experts opine that room growth rates of Wyndham Hotels & Resorts, Inc. (NYSE:WH) are expected to improve. This improvement should stem from factors like ECHO developments, enhanced franchisee retention, and expansion in international markets. Wyndham Hotels & Resorts, Inc. (NYSE:WH) appears to be well-placed to benefit from incremental EBITDA growth drivers, which include the ECHO development program and additional fee streams. In addition, its development team was able to sign 33% more deals than the previous year, resulting in a record global development pipeline.

In Q2 2024, Wyndham Hotels & Resorts, Inc. (NYSE:WH) generated a net income of $86 million as compared to $70 million in Q2 2023. This reflects the company’s higher adjusted EBITDA, a benefit in connection with the reversal of a spin-off-related matter, and a lower effective tax rate. For FY 2024, it expects adjusted EBITDA in the range of $690 million – $700 million.

The Goldman Sachs Group assumed coverage on the shares of Wyndham Hotels & Resorts, Inc. (NYSE:WH) on 18th September. They gave a “Buy” rating and a price target of $96.00. As per Insider Monkey’s Q2 2024 data, 26 hedge funds were long Wyndham Hotels & Resorts, Inc. (NYSE:WH).

Overall WH ranks 5th on our list of cheap travel stocks to buy according to analysts. While we acknowledge the potential of WH as an investment, our conviction lies in the belief that some deeply undervalued AI stocks hold greater promise for delivering higher returns, and doing so within a shorter timeframe. If you are looking for a deeply undervalued AI stock that is more promising than WH but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.