And there are other markets that are sort of showing different behavior as well. But hopefully, that gives you a little bit of color on a couple of the core metrics that we look at and a couple of sort of a little bit of a geographic lens on it. In terms of the digital guide, which I think was a second question, I just want to reiterate the digital guide is a technology built using AI that uses generative AI to generate content that uses AI for a lot of other purposes. And our goal is to couple that with every domain in purchase. So, when you buy a domain, a digital guy is automatically enabled for that customer. And what it’s trying to do is find that best experience and path for that particular customer and get them through that path, whether it’s adding new products, whether it’s posting something, whether it’s reminding them or something.
And it’s not trying to do it in a way that says, “Hey, come buy this from me. What it’s doing is it’s actually doing the work for the customer in advance and then say, take a look. If you like this, we can keep that, right? So, I don’t think of that as stable stakes at all. If I look at — and I’m not even talking about our industry, if I look at sort of across the technology landscape. Of course, there are technologies out there and a lot of people want to do similar things. But I don’t see anyone starting at the point of a domain name. And we have AI or generative AI-ready capabilities. We’re already testing many of these things. And I think in the past, I’ve talked about them. or last quarter, I mentioned one or two of them. But we have capabilities that are live today that are being tested with customers.
And there isn’t anyone else that’s going to bring it to millions of the main names and set people off the way we want to start right. So, that’s the big thing. And I guess, for folks that may have joined just a minute or two late. There was a great little video that we started with today, and I assume we’ve posted somewhere I’m pointing to one. I assume we post it, it’s that two-minute video is a great way for you to understand what our — what we want to our customers to experience. And how much effort we are taking away from the customer that one customer would have to do and letting the digital guy do that. And believe it or not, that happens today in care right now. Customers call us and what they want is that they want us to give them confidence, and they want us to encourage them.
And at the same time, they want us to solve their problems and give them access to more tools. And we do all of that — and we’re trying to take the learning that we have in care and enable every customer with it so that we can scale to literally every customer that buys with us.
Mark McCaffrey: I’ll add one of the distinctions we have is from identity to presence, to commerce, we have the entire technology set. So, when we use generative AI, we could take it across their entire journey, and we start with the domain, and that makes that journey faster gets us the bundling faster, gets us to customers for life for us, and driving LTV into our financials. So, we’re really excited about it. But one of the great distinctions is we have the entire technology stack around it to use they are around.
