If we go into a little bit more detail trying to understand why this performance, you can see on this chart where we are comparing consumer who used to — who have shopped in the last quarter of the calendar year. So our Q3, but calendar year Q4, you can see that as it has been the case since the beginning of the recovery, the recovery is really very strong for high network individuals and affluent. You can see that on high network individuals, so people in our segmentation, which are spending more than 20K, they are spending in average more than 3x what they used to spend in 2019, and in the last quarter, it was even almost 4x. In summary, American recovery, very strong, we see no sign of decline and it’s led by the, I would say, high spender.
If we move for Chinese going into continental Europe as a destination, we see there that the acceleration as mentioned in January with 80% recovery, which is a combination of low recovery in terms of number of shopper, 49%, well below the recovery in terms of air capacity in January. Few explanation, one, the cost of the flight, which remained very high, but also some constraints in terms of the visa issuing, which remains important in particular when traveler wants to go to France or to Germany. I will give a little bit more detail in the next slide, which basically explains why we have this low level of recovery of 49% versus air capacity. On the other hand like for other nationality, we are seeing a strong increase of the spent, 63%, which lead to this 80% recovery in terms of spent.
If we move now to the recovery in APAC as a destination, you see that they also in January, the recovery has been stronger than in Q3, 161 versus 150%. And I would say, not like in Europe, it’s basically driven by the combination of the strong increase of international shopper. We are well above 2019 in APAC as a destination, one in 18, but also by a strong increase of spend, 36%, in line with what we are seeing in Europe. When we go to the detail of the latest trends per nationality coming into APAC as a destination, the most important thing on this slide is, the acceleration of mainland China, which used to represent 56% of the spend of 2019 and for which we have seen an acceleration from 105% in Q3 to 127% in January. If we go a little bit more in detail on this Chinese recovery, we see that like in Europe, the number of international traveler is still, I would say low, 59% would be compared to an air capacity of 82%.
But the increase of spend is much more important, 115%, leading to this 127% level of recovery. And a bit like for the American, this table show per segment for people having shop in the last quarter versus 2019, so send passport what is the multiple of spend that they have. And you see that, surprisingly or unsurprisingly, as you want, we see the same trend then for American, i.e. the recovery is really led by a networked individual which are spending 3x more than what they used to spend in 2019 and the affluence is around 2x. Almost the same, I would say, figures that you have seen a couple of minutes ago for the US. If we project ourselves in terms of next month for mainland China, a few elements to have in mind, first, the willingness to shop and abroad remain very strong.
You can see that on this slide, every month we survey more than 10,000 Chinese to judge their willingness to travel and to shop abroad. You see that the willingness is strong at more than 76% and it has been quite stable for the last few months. In terms of air capacity, we have seen this influx of January in Europe and in APAC, which is a very good news. We should remain high in particular February, which is Chinese New Year. Obviously, we will see the acceleration of the consumer coming back. We all know that, after capacity being in place, you need a couple of months or weeks in order to see the benefit in terms of the number of travelers. Good news from that point of view. Just here, just to mention in terms of air capacity, what we are seeing is that the recovery is very strong in terms of Tier 1 city.
You see that, it’s 84% for Europe and 90% for APAC. Tier 1 city in China going to Europe or going to APAC. The secondary and the third cities of China being a little bit less, I would say recovered, which explain also why for those consumers who are spending less than the one from Tier 1 city, we are seeing this fact that we have a recovery of tourists, which is lower than the air capacity, but an increase of spend which is higher. One of the reasons being this mixed effect in terms of recovery from traveler coming from Tier 1 versus other cities. You have on the left the recovery for the various geographies. You see that France, which is one of the hub for Chinese, but generally for tourists when you come in Europe, still has a low recovery in terms of number of flights.
