General Motors Company (GM): The Automaker’s ‘Cadillac’ Brand Will Do Big Things

Not the same GM
I understand it takes time to reverse the impression consumers have from years of terrible GM vehicles. Things have changed, both Ford Motor Company (NYSE:F) and GM are producing cars people actually want to buy. The quality has been ramped up as well. Consumer reports went as far to say that the Cadillac ATS was one of the best it had seen from General Motors Company (NYSE:GM).

Catching up
The Cadillac brand is the fourth-best-selling luxury line in the U.S. but will have to convince consumers this is a renewed and quality lineup. Over the next couple years it could have a chance to break into the top three – something it hasn’t accomplished since 1999. Watching Ford and GM’s luxury brands over the next three years will be an important factor in their profitability. As it looks right now, GM has a huge leg up on its Detroit rival.

The article GM’s Cadillac Brand Will Do Big Things originally appeared on Fool.com is written by Daniel Miller.

Motley Fool contributor Daniel Miller owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford.

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