General Motors Company (GM), Starbucks Corporation (SBUX): Corporate Change Agents Come Clean on Green

In just a few examples, investors can mull Sprint Nextel Corporation (NYSE:S) CEO Dan Hesse’s forward-looking views on sustainability, including proof that such initiatives do save money and resources for savvy businesses over the long haul. Bank of America Corp (NYSE:BAC) executive Catherine Bessant revealed that the megabank supports putting a price on carbon. The Coca-Cola Company (NYSE:KO) sustainability executive Allyson Park discussed the beverage giant’s drive to disclose more about sustainability in its Form 10-K, and how sustainability was peppered into the company’s last two earnings calls.

The fact that about 600 or so individuals participated in Ceres’ conference is a signal for investors. There’s an increasingly important — and urgent — need to address sustainability, and more and more people are realizing this not only reduces waste and inefficiency but also boosts profits. In other words, sustainability is good business, both for the world and for corporations’ bottom lines.

The article Corporate Change Agents Come Clean on Green originally appeared on Fool.com and is written by Alyce Lomax.

Alyce Lomax owns shares of Starbucks Corporation (NASDAQ:SBUX). The Motley Fool recommends The Coca-Cola Company (NYSE:KO), eBay Inc (NASDAQ:EBAY), General Motors Company (NYSE:GM), and Starbucks. The Motley Fool owns shares of Bank of America Corp (NYSE:BAC), eBay, and Starbucks.

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