General Motors Company (GM) Launches New Pickups, but Ford Motor Company (F)’s F-150 Still Owns the Truck Market

Foolish bottom line

Pretty much anyone selling a full-size pickup in the U.S. has posted nice sales gains in 2013, due to resurgent demand. GM has been no exception, and the company sold more than 59,000 full-size pickups in both May and June. However, Ford has turned in even more impressive performances, averaging nearly 70,000 pickup sales in the last two months.

Last month, I pointed out that the lingering distaste for GM among many Americans could hurt its efforts to gain market share in the pickup segment. It’s still early, but if GM doesn’t start to reap the benefits of its new truck architecture soon, it could signal that the next-generation pickup market will tilt even more heavily toward Ford.

The article GM Launches New Pickups, but Ford’s F-150 Still Owns the Truck Market originally appeared on Fool.com and is written by Adam Levine-Weinberg.

Fool contributor Adam Levine-Weinberg has no position in any stocks mentioned. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford.

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