General Motors Company (GM), Ford Motor Company (F): Roll Up Your Sleeves…

Halfway there

There are two major things Ford needs to grow in order to be a great investment over the rest of the decade: market share overseas, and luxury sales in the U.S. and China.

Ford’s great progress in the latter country has boosted its pre-tax profit in the Asia-Pacific-Africa region to its best-ever quarterly result. Ford’s sales in China are up 50% over last year, and continue to climb thanks to new product launches.

Now Ford needs to shore up the other half of that strategy for success. As the old saying goes “The fastest way to do something is to do it right the first time.” If that means Lincoln’s resurgence will take longer than expected — even up to 10 years — to catch Cadillac, then that’s what must be done. Investors who remain patient should be rewarded during the journey.

The article Can Ford’s Lincoln Brand Catch Cadillac? originally appeared on Fool.com and is written by Daniel Miller.

Fool contributor Daniel Miller owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. 

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