General Motors Company (GM), Ford Motor Company (F): Does Chrysler Really Think We’ll Give It Another Chance?

That quote doesn’t exactly inspire confidence in potential investors, but there’s also another red flag here, which my colleague John Rosevear recently dug into in more detail: According to recent data from CarFinance.com, Chrysler has more models in the top 10 bought with subprime loans over the past six months than any other brand.

Ford Motor Company (NYSE:F)’s subprime lending represents 5% to 6% of its loans — which is in line with the industry average. Chrysler is a slightly different story: Experian Auto reported last year that 29% of Chrysler new-car loans in the first quarter were to subprime customers. That’s way above the industry average.

Bottom line
If you’re looking to play the automotive industry’s rebound, I think Ford and General Motors Company (NYSE:GM) are a much safer bet than Chrysler — and have a lot of upside remaining.

Ford Motor Company (NYSE:F) has substantial growth planned in emerging markets and is years ahead of General Motors Company (NYSE:GM) with its operating efficiency and economies of scale. General Motors Company (NYSE:GM), on the other hand, is competing to be the global sales leader, and I believe it’s undervalued. GM’s stock price has been held down because investors are hesitant to buy stock when the U.S. Treasury still has to unload its remainder of GM shares. When that changes, and as General Motors Company (NYSE:GM) continues with its busiest portfolio refresh in its history, its stock could rebound quickly.

Chrysler’s situation with its subprime loans could work out just fine if managed correctly —  all those subprime loans might be a primary reason Chrysler’s sales jumped 21% in 2012, after all — but it’s still a gamble nonetheless.

The article Does Chrysler Really Think We’ll Give It Another Chance? originally appeared on Fool.com and is written by Daniel Miller.

Fool contributor Daniel Miller owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors and owns shares of Ford.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.