Gen Z’s 10 Favorite Brands in 2023

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3. TikTok

Insider Monkey Score: 12

60% of TikTok users are Gen Zers and the video hosting service has become a Top Brand for Gen Z in 2023. Zoomers find information on TikTok to be more personalized, and thus more ‘real’ and ‘valuable’ than a simple search result on Google. For Gen Z, TikTok also enhances socializing by creating opportunities for group activities like dance challenges and trends. It is almost like an extension of themselves, a virtual personality, a platform for self-expression, and a creative outlet. 

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