Gen Z’s 10 Favorite Brands in 2023

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4. Youtube

Insider Monkey Score: 11

Youtube is one of the favorite brands of Gen Zers, with 95% of them saying that they use Youtube and 50% saying that they can’t live without it. Their main reasons for scrolling through Youtube is to look at ‘how-to’ info and to have a good laugh. 

Gen Z follows influencers from around the globe and with Youtubers like PewDiePie and MrBeast, the platform has a special appeal for its younger audience. Youtube has also become an important source of education and a whopping 80% of Gen Z says that the platform has helped them become more knowledgeable about something. 

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