Gen Z’s 10 Favorite Brands in 2023

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7. Adidas

Insider Monkey Score: 9

Adidas has always been a more gender fluid brand, and every kid of the 2000s can vouch for wearing the same three-striped tracksuits as their siblings. Since Gen Z typically like to dress in blokecore for their everyday wear, Adidas has recently launched its ‘Sportswear’ label, which sits somewhere between the sleek streetwear of Adidas Originals and the ultra-sporty Performance range. 

Adidas is also appealing to Gen Z through digital assets like NFTs. The brand’s first NFT launch in 2021 minted all 30,000 of its NFTs and amassed up to $22 million in sales in a few hours. 

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