Gary Vaynerchuk Stock Portfolio: 10 Stocks to Consider

Published October 27, 2021 at 10:34 am EDT Updated September 7, 2026 at 1:45 pm EDT

In this article, we discuss the 10 stocks to consider in the portfolio of Gary Vaynerchuk.

Gary Veynerchuk, a Belarusian-American investor with interests in the media and technology industries, has become one of the most famous finance and media personalities on the internet in recent years. This is not altogether surprising. The investor has an impressive stock portfolio and a legendary reputation in the tech world. His personal net worth is around $200 million. He owns his own media consulting firm, VaynerMedia, and also hosts shows on YouTube and a podcast on finance that is one of the most popular in the market.

Vaynerchuk has been a backer of big technology firms since before they became “big”. He was one of the earliest content creators on YouTube and Twitter, Inc. (NYSE:TWTR), two of the largest content platforms in the world today. Presently, in addition to his internet streaming ventures, he maintains a blog while managing his companies and sharing his market insights with top business news platforms. He is still invested in tens of explosive startups through his VaynerRSE investment portfolio, mostly in high growth domains like NFTs, crypto, and cybersecurity.

Some of the top stock picks of Gary Vaynerchuk over the years include Facebook, Inc. (NASDAQ:FB), Uber Technologies, Inc. (NYSE:UBER), and Twitter, Inc. (NYSE:TWTR), among others discussed in detail below. Vaynerchuk has achieved incredible success in the past decade or so by employing an investing strategy that places the focus on people instead of the technology or the product, and he regularly advises others to do the same on social media.

Gary Vaynerchuk Stock Portfolio: 10 Stocks to Consider

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Our Methodology

Here is our list of the 10 stocks to consider in the portfolio of Gary Vaynerchuk. It is important to clarify that many of these firms are not direct investments of the internet personality. They were picked from a careful assessment of the comments made by Vaynerchuk around the firms listed below over the past few years.

The hedge fund sentiment around each stock was gauged using the data of 873 hedge funds tracked by Insider Monkey.

Why pay attention to hedge fund holdings? Insider Monkey’s research was able to identify in advance a select group of hedge fund holdings that outperformed the S&P 500 ETFs by more than 86 percentage points since March 2017. Between March 2017 and July 2021 our monthly newsletter’s stock picks returned 186.1%, vs. 100.1% for the SPY. Our stock picks outperformed the market by more than 86 percentage points (see the details here). That’s why we believe hedge fund sentiment is an extremely useful indicator that investors should pay attention to. You can subscribe to our free newsletter on our homepage to receive our stories in your inbox.

Gary Vaynerchuk Stock Portfolio: Stock Picks

10. DraftKings Inc. (NASDAQ:DKNG)

Number of Hedge Fund Holders: 26

DraftKings Inc. (NASDAQ:DKNG) features on our list of stock picks by Gary Vaynerchuk because the company recently inked a deal with VaynerMedia, a consulting firm owned by the famous entrepreneur, to improve the social media presence of the brand. DraftKings also announced that it would launch a new internet show on American football with Vaynerchuk. The firm operates as a digital sports and entertainment company. In a blog post, Vaynerchuk has urged his followers to follow his venture with DraftKings.

On October 11, Citi analyst Jason Bazinet initiated coverage of DraftKings Inc. stock with a Buy rating and a price target of $66, noting that the online sports market offered investors the chance for robust, long-term growth.

At the end of the second quarter of 2021, 26 hedge funds in the database of Insider Monkey held stakes worth $927 million in DraftKings Inc., down from 43 the preceding quarter worth $966 million.

Just like Facebook, Inc., Uber Technologies, Inc., and Twitter, Inc., DraftKings Inc. is one of the stocks grabbing the headlines in the finance world.

In its Q2 2021 investor letter, Alger, an asset management firm, highlighted a few stocks and DraftKings Inc. (NASDAQ:DKNG) was one of them. Here is what the fund said:

“DraftKings is an online gaming operator. Its legacy Daily Fantasy Sports (DFS) allows users to virtually draft teams of players from professional sports leagues and potentially earn a payout based on how athletes perform. DraftKings Online Sports Betting (OSB) involves the company taking wagers or bets from customers on sporting events. The company’s third offering, Online Casino (iGaming), involves customers betting real money when playing casino games like slots and blackjack online.

DFS is legal in most states, while approximately 25% of the country’s population has access to OSB and approximately 10% has access to iGaming. Within a year, we expect approximately 40% or more of the population to have access to OSB as legalization moves rapidly.

The company reported a strong quarter, with revenues exceeding expectations by more than 30%. We think the stock underperformed due to the time period between the conclusion of March Madness and the start of the NFL season being a weaker betting period and concerns about more intense competition. Concerns around tough comps have also hindered performance of DraftKings shares. We note that monthly state data continues to be robust, showing no signs of slowing from reopening. We also believe DraftKings is increasing its potential to gain market share by moving its tech-platform to SBTech, which is a sports betting platform the company acquired as part of a SPAC deal. Legalization of sports betting by states has also been robust.”

9. Facebook, Inc. (NASDAQ:FB)

Number of Hedge Fund Holders: 266

Facebook, Inc. represents one of the most successful investments of Vaynerchuk. In 2009, according to the Wall Street Journal, he invested $200,000 in the company because he believed in the founder Mark Zuckerberg and felt that the monetization plans of the company would work in the long-term. That investment was worth $12 million by the time the company debuted on the stock market in May 2012.

Facebook, Inc. recently posted earnings results for the third quarter, reporting earnings per share of $3.22, beating estimates by $0.05. The revenue over the period was $29 billion, up 35% year-on-year.

At the end of the second quarter of 2021, 266 hedge funds in the database of Insider Monkey held stakes worth $42 billion in Facebook, Inc., up from 257 in the preceding quarter worth $40 billion.

In addition to Uber Technologies, Inc. and Twitter, Inc., Facebook, Inc. is one of the stocks attracting the attention of hedge funds.

In its Q1 2021 investor letter, ClearBridge Investments, an asset management firm, highlighted a few stocks and Facebook, Inc. (NASDAQ:FB) was one of them. Here is what the fund said:

“We continued to keep our learnings from 2020 in mind during the quarter as we sought to increase the up capture of the portfolio. We also made adjustments to the portfolio’s top 10 holdings to increase the participation of select stocks, including Facebook, while trimming our weighting to stable names, which now represent 47% of the portfolio. Our repositioning has been encouraging so far with the portfolio performing better on up days in the market while maintaining good down capture during more turbulent sessions.”

8. Twitter, Inc. (NYSE:TWTR)

Number of Hedge Fund Holders: 89

Vaynerchuk has been a member of Twitter, Inc. since May 2007 and was one of the earliest investors in the company. He told Business Insider in 2017 that he wanted to invest in technologies for the future and the company represented one way of doing it. According to the entrepreneur, Twitter was his very first investment in the big tech space, and was based on the intuition that big tech solved basic problems and saved time.

In July, investment advisory BMO Capital had maintained a Market Perform rating on Twitter, Inc. stock and raised the price target to $70 from $65. Daniel Salmon, an analyst at the advisory, issued the ratings update.

At the end of the second quarter of 2021, 89 hedge funds in the database of Insider Monkey held stakes worth $6 billion in Twitter, Inc., down from 107 in the preceding quarter worth $4.5 billion.

RGA Investment Advisors, in its Q1 2021 investor letter, mentioned Twitter, Inc. (NYSE:TWTR). Here is what the fund has to say in its letter:

“‘The bird has wings’—Twitter’s quarter started off somewhat ominously, with Twitter the worst performing stock in the S&P 500 following the January 6th insurrection and questions about the stickiness of the userbase after permanently suspending the account of President Trump.8 By the end of the quarter, Twitter was one of the best performers in the index after exceptionally strong fourth quarter earnings and guidance for the year and an upbeat analyst day that highlighted a rapidly evolving product roadmap placing the timeline at the center of ephemeral (fleets), long form (Revue) and voice (Spaces). The improvements to the experience makes the platform more accessible and provides more opportunity to continue growing the userbase. Importantly, Twitter also embraced what we have been calling “creative empowerment” in previewing SuperFollows and a host of features designed to help content creators and contributors monetize their own audience on Twitter itself. These developments, alongside considerable progress on the advertising platform give us growing conviction that Twitter will deliver on its largely untapped opportunity—in other words, the value creation opportunity on top of the low multiple we were able to build our position at. Elliot spoke at length about these developments on Yet Another Value Podcast with Andrew Walker and The Business Brew with Bill Brewster, which we invite you to check out.”

7. Coinbase Global, Inc. (NASDAQ:COIN)

Number of Hedge Fund Holders: 49

Vaynerchuk has been one of the biggest backers of blockchain through the years. In 2017, before the crypto hype became the frenzy it is today, he admitted in a post on social media that he owned Coinbase Global, Inc. (NASDAQ:COIN), the crypto exchange that went public in April one of the biggest IPOs of the year so far. In a chat with Cheddar News in March, he said that Bitcoin, the most popular cryptocurrency, had gained legitimacy with the public but now faced a regulator challenge from governments.

On October 22, JPMorgan analyst Kenneth Worthington maintained an Overweight rating on Coinbase Global, Inc. stock and raised the price target to $375 from $372, appreciating the recent pickup in trading activity of the firm.

Among the hedge funds being tracked by Insider Monkey, New York-based investment firm ARK Investment Management is a leading shareholder in Coinbase Global, Inc. with 5.6 million shares worth more than $1.4 billion.

Facebook, Inc., Uber Technologies, Inc., and Twitter, Inc. are some of the top stocks to invest in right now, just like Coinbase Global, Inc..

6. Snap Inc. (NYSE:SNAP)

Number of Hedge Fund Holders: 64

Snap Inc. (NYSE:SNAP) represents one of the earliest investments of Vaynerchuk. As early as 2013, four years before the company went public, he was advising investors to get in on the action as he predicted that Snapchat would become the biggest social media sensation around the world since Facebook burst onto the scene in 2007. In 2017, the company debuted on the stock in the largest IPO in US history since Alibaba in 2014.

On October 23, investment advisory RBC Capital reiterated an Outperform rating on Snap Inc. stock but lowered the price target to $70 from $88, noting the target reflected the lowered guidance numbers for the fourth quarter and the earnings miss in the third.

Among the hedge funds being tracked by Insider Monkey, Connecticut-based investment firm Lone Pine Capital is a leading shareholder in Snap Inc. with 22.9 million shares worth more than $1.5 billion.

Facebook, Inc., Uber Technologies, Inc., and Twitter, Inc. are some of the elite stocks to invest in right now, in addition to Snap Inc..

In its Q2 2021 investor letter, RiverPark Funds, an asset management firm, highlighted a few stocks and Snap Inc. (NYSE: SNAP) was one of them. Here is what the fund said:

“Snap shares were a top contributor for the quarter as well, also driven by strong first quarter results. The company reported accelerating revenue growth of 66% for the period (up from 62% fourth quarter growth), driven by user growth of 22%, and a 36% expansion in average revenue per user (ARPU). The company also guided to stronger-than-expected and accelerating 81%-85% revenue growth for second quarter 2021. Adjusted EBITDA improved by $79 million year over year for a break-even margin, up 1,800 basis points, and free cash flow improved dramatically, turning positive for the period to $126 million. Snap also continued to roll-out products that should help drive further expansion in user growth and ARPU, including Spotlight, a TikTok-like experience, with more than 125 million Snapchatters using it during March, and original programming starring Ryan Reynolds.

With TTM of $2.8 billion in revenue and an ARPU that is about 1/2 that of Twitter and 1/3 that of Facebook, we believe Snap has a long runway for both revenue growth and expanded profitability as it improves its platform functionality, grows its audience, and continues to advance its monetization.”

5. SentinelOne, Inc. (NYSE:S)

Number of Hedge Fund Holders: 67

Cybersecurity companies feature high on the investment agenda of Vaynerchuck. SentinelOne, Inc. (NYSE:S), a California-based cybersecurity firm, is one of the stocks to consider in his portfolio. The company went public in June this year and finished the first day of trading up 21% from the IPO price, fetching a valuation of $10 billion in the biggest cybersecurity IPO in history. The company presently has a market capitalization of more than $16 billion.

On September 9, Needham analyst Alex Henderson had kept a Buy rating on SentinelOne, Inc. stock and raised the price target to $82 from $58, noting the accelerated growth rate of the firm that was driving earnings beats.

At the end of the second quarter of 2021, 67 hedge funds in the database of Insider Monkey held stakes worth $2 billion in SentinelOne, Inc..

4. Spotify Technology S.A. (NYSE:SPOT)

Number of Hedge Fund Holders: 48

Vaynerchuk hosts a podcast called The GaryVee Audio Experience that is featured on the Spotify Technology S.A. (NYSE:SPOT) platform. He has also invested in internet firms with very similar profiles to Spotify. In a bog post last year, he outlined why he believed that attention was always monetized, with big businesses willing to pay top dollar for it. In August, the company had announced that it would let podcasters on the platform charge listeners up to $150 per month in a shift towards a content-specific subscription-based model.

On September 7, KeyBanc analyst Justin Patterson had upgraded Spotify Technology S.A. stock to Overweight from Sector Weight with a price target of $340, noting that the industry dynamics for the firm appeared extremely favorable.

Among the hedge funds being tracked by Insider Monkey, New York-based investment firm Tiger Global Management LLC is a leading shareholder in Spotify Technology S.A. with 3.1 shares worth more than $870 million.

In its Q4 2020 investor letter, Guardian Fund, an asset management firm, highlighted a few stocks and Spotify Technology S.A. (NYSE:SPOT) was one of them. Here is what the fund said:

“At the current share price, Spotify basically only represents a fraction of the value they will be able to unlock in the growing market of audio entertainment. The key for Spotify is to change a variable cost base into a fixed cost base just like Netflix has. As the market share of the big labels, measured by the daily hours of engagement of the big labels, is declining, Spotify will be able to adjust its business model and create enormous operational leverage meaning that profitability will grow faster than expenses.

The music catalogue is not the business model. The value lies in the machine learning that drives discovery and engagement, the original content from people like Michelle Obama, Kim Kardashian, and Joe Rogan, the data analytics and distribution for artists, the direct and social relations artists can have with fans through music and videos. We believe that Spotify will be worth at least five times more in 2030.”

3. Uber Technologies, Inc. (NYSE:UBER)

Number of Hedge Fund Holders: 135

Uber Technologies, Inc. was one of the big technology firms that Vaynerchuk actually passed on investing during the initial seed rounds. Over the years, as the firm has grown, the angel investor has repeatedly shared his regret over the decision, noting that it teaches him the value of investing in people and their ideas, or being “true to oneself” as he puts it in a chat with Business Insider.

In earnings results for the second quarter, posted in August, Uber Technologies, Inc. reported earnings per share of $0.58, beating estimates by $1.11. The revenue over the period was $3.9 billion, up 75% year-on-year.

Among the hedge funds being tracked by Insider Monkey, California-based investment firm Altimeter Capital Management is a leading shareholder in Uber Technologies, Inc. with 24 million shares worth more than $1.2 billion.

RiverPark Advisors, LLC, in its Q4 2020 investor letter, mentioned Uber Technologies, Inc. (NYSE:UBER). Here is what the fund has to say in its letter:

“UBER was also a strong contributor, as shares rallied following the approval of California’s Proposition 22 by voters, allowing the company’s California-based drivers to remain independent contractors (rather than become more expensive employees). We believe this news is not just about the 10%-15% of Uber’s revenue tied to California, but the influence this will have on other states reassessing driver pay. UBER also reported strong third quarter results with Delivery Gross Bookings growing 135% year-over-year which nearly fully offset a reduction in Mobility Gross Bookings, which were down 50% year over year. Total Gross Bookings for the quarter were down only 10% year over year as compared with down 35% last quarter.

Despite the COVID disruption, UBER remains the undisputed global leader in ride sharing (44% of the Company’s third quarter revenue), with greater than 50% share in every major region in which it operates. The company is also a leader in food delivery (46% of revenue), where it is number one or two in the more than 25 countries in which it operates. We view UBER as more than just ride sharing and food delivery, but also as a global mobility platform with the ability to sell to its more than 100 million users (by comparison, Amazon Prime has 130+ million members) and penetrate new markets of on-demand services, such as grocery delivery, truck brokerage and worker staffing for shift work. At its current $96 billion market capitalization, UBER trades at only 6x next year’s revenue from its two core businesses. Additionally, the company has substantial, seemingly unrecognized, value in its several nascent development businesses and another $12 billion in equity stakes in synergistic businesses around the world.”

2. Apple Inc. (NASDAQ:AAPL)

Number of Hedge Fund Holders: 138

Vaynerchuk appeared on the first TV show produced by Apple Inc. (NASDAQ:AAPL) called Planet of the Apps. As a big believer in technology stocks, he has been bullish on the company. However, he blames the failure of the TV show on marketing efforts of the electronics giant.

JPMorgan analyst Samik Chatterjee recently maintained an Overweight rating on Apple Inc. stock with a price target of $180, backing the company to deliver a “solid” earnings beat in the fourth quarter.

At the end of the second quarter of 2021, 138 hedge funds in the database of Insider Monkey held stakes worth $145 billion in Apple Inc., up from 127 in the preceding quarter worth $131 billion.

In its Q1 2021 investor letter, Distillate Capital, an asset management firm, highlighted a few stocks and Apple Inc. (NASDAQ:AAPL) was one of them. Here is what the fund said:

“Apple is an even more notable situation and one that highlights our free cash valuation methodology and bears further discussion given its Q3 ‘20 sale from our strategy. For an extended period, Apple was extraordinarily inexpensive on a free cash flow basis and was the largest position in our strategy, exceeding 5% of the portfolio.”

1. The Boston Beer Company, Inc. (NYSE:SAM)

Number of Hedge Fund Holders: 42

In an interview with Yahoo Finance late last year, Vaynerchuk advised investing in booze for solid returns. The business influencer has been a long-term admirer of investing in wine stocks and ran a show called Wine Library TV on the internet from 2006 till 2011. The Boston Beer Company, Inc. (NYSE:SAM) is presently one of the most high-profile alcohol stocks on the market and recently beat market expectations on revenue in the third quarter results.

In May, Bernstein analyst Trevor Stirling had initiated coverage of The Boston Beer Company, Inc. stock with an Outperform rating and a price target of $1,340, noting the share price offered an attractive entry point for investors with plenty of upside potential.

Among the hedge funds being tracked by Insider Monkey, New York-based investment firm Renaissance Technologies is a leading shareholder in The Boston Beer Company, Inc. with 234,700 shares worth more than $239 million.

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