So in the meantime, we’ll continue to grow the business and improve the balance sheet. Somewhere down the road, we do have the entitlements to build a hotel tower at the Silver Slipper and it would make sense to do it. We’ve just been a little busy with other stuff that we think has a higher ROI than that. But at some point, if we’re generating excess cash and looking for something to do, that’s a growth opportunity that exists for us. And in a three-year timeframe, that’s kind of what we have in mind. I mean, we don’t see any other markets to go into. I think the markets we’re in are pretty good. Even Chamonix is designed to be able to be expanded at some point and we own a piece of land to do that on, but let’s get it open first.
Chad Beynon: Thanks, guys. Appreciate it.
Lewis Fanger: Thank you, Chad.
Operator: Next question, Jordan Bender with JMP Securities. Please go ahead.
Jordan Bender: Great. Thanks for taking my question. It looks like reservations in Chamonix, the hotel did open the other day. I was wondering if you could just share maybe what you’re seeing in terms of bookings, whether you want to talk about ADR. And just given some of that demand, could that be kind of a forward-leading indicator into some of the demand for that project?
Dan Lee: Well, we haven’t publicized yet that it’s in a big way that the reservations are open. And in fact, I was a little chagrined when I saw it because for the first several days, it really should be held for our casino customers. And so we’re fixing that. And we have a mailing list there of over 100,000 names. Now, some of those people are probably dead because it’s been built over 25 years that Bronco Billy’s has operated. But there’s 20,000 regular people who we see all the time. And of course, we want to make sure we accommodate them early on. And so the bookings we have are, it’s only been a few days. I wouldn’t expect it to be at all material. But people will want to see it. The ad campaign is just starting. It’s a really cute series of ads.
And they’ll be pretty prominent in Colorado Springs and in Denver. And that will build. And, it’s not only, it’s, 300 guest rooms on any given night is around 500 people in the property. We only have 800 slot machines. And we will continue to get a lot of day trip customers as well. And so the revenue will be there. Will it be there on December 26th? I don’t know. It’s the day after Christmas. Probably be pretty busy. I actually, there’s a side of me that hopes we’re not completely slammed because our employees will still be learning the building and learning their jobs. And you gradually build up. I mean, and so, so like Stations is actually concerned, Stations Casinos, and they’re good operators. They’re going to open Durango Station. It’s the first new locals casino that’s opened here in a while.
And there’s 2 million people live in this town. We all drive past Durango Station and they will be swamped with people. And they will be on the day they open. So they said, we want to make sure they have all their employees trained and everything else. We’re 45 minutes up in the mountains. And I think people will find us. I remember when we opened LaBears, which was two hours from Houston, I wondered whether people would show up. We had so many people show up on the first day that they threatened to close down the freeway interchange, which was a mile from the property because the traffic was backing up onto the freeway. And so, sometimes it builds slowly. Sometimes it builds more quickly. I expect this to build somewhat slowly just because of where it is.
And because, most people in Colorado Springs have been to Cripple Creek at some point in the past. And if you went there before, it looked kind of like if you’ve ever been to Virginia City, Nevada. It’s, like a little historic town with little itty-bitty casinos. And you go there and you look at it. And our task is to tell them that, no, this isn’t the Colorado, this isn’t the Cripple Creek you knew. This is a different Cripple Creek. This is kind of like when the Mirage opened in Las Vegas in 1989, all the marketing in Las Vegas up until that was cheap buffets and cheap hotel rooms and lounge singers. And the Mirage introduced a whole different type of casino and it changed the market. And that’s a little bit of what we’re doing in Colorado Springs on a smaller scale.
Lewis Fanger: Yeah, our TV ads haven’t yet started airing. That’s literally happening this week, Jordan. So it’s a good question, but ask me again in a week or two is probably the better thing to tell you. I will tell you this, though. It is beautiful. And I know I keep saying that whenever I meet with people, but when you walk into that building for the first time, it is, your jaw will drop because it is truly a special place that is unlike anything else in that state.
Dan Lee: It’s quite honest, it’s wind quality. And that’s not surprising because the designers are people who worked on the wind product.
Lewis Fanger: Yes, that’s right.
Dan Lee: And so, and the hotel itself is Four Seasons quality. It’s, and it’s the designers, the design firm we used for the hotel is the same design firm that we used at the Four Seasons in St. Louis, who did the Four Seasons in Jackson Hole, who did a number of montage properties. And that’s the quality of what it is. And to do that in Cripple Creek is a little stunning. There’s some local people in town who think I’m nuts, but I think it’ll work because I’ve seen it work before.
