Billy Cyr: That’s based on – just based on list price changes, that doesn’t assume any mix change.
Scott Morris: Yes. We usually see a couple of points of positive contribution from mix. And it’s usually kind of 3% to up to 5%. When I see it pause, I don’t think so if I’m kind of – maybe not on the high end, but I would think that we’d definitely be into that range from a mix standpoint. And the reason being, if you look at the innovation and the portfolio – innovation in the portfolio that we have and what we naturally see consumer is kind of migrating to some of the – the better products that are now more available than they’ve been, like our fresher in the kitchen, for example, I think that we could see that dynamic again even this year. Because, again, it goes back to these high – these HIPPOs, these high-profit pet-owning households for us are very heavy households. I think they’re going to exhibit that similar type behavior. Now it may not be in Q1. But I think over the course of the year, I think we’re going to see that dynamic.
Billy Cyr: Yes. I would just emphasize in Scott’s answer that the availability of our Fresh from the Kitchen product this year, which is significantly better than where it was last year will give us a benefit. We saw some of that in Q4. But as we lap last year’s Q1 and Q2, we should see some of that benefit of migration up to Fresh from the Kitchen.
Corey Grady: That’s really helpful. Thank you. And then my second question, I wanted to ask about just the new HIPPO demographic that you’re targeting. I mean, what are you assuming in terms of CAC going forward relative to historical as you target these customers? Maybe you could take the opportunity to talk about acquiring higher-value customers with a lower level of media spend? Thanks.
Scott Morris: Yes. So if you think about it today, I don’t think we’re going to adjust our CAC specific to HIPPOs. I mean, we probably have some internal metrics, but it’s probably not something that we’re going to talk about more broadly. We probably keep our CAC in a similar range and top total households over time. And if we do change it, I don’t think we’re quite ready to kind of share – you just get into sharing externally that level of detail and complexity, quite honestly, in the model. So I would keep CAC in kind of the traditional range. Now again, CAC is not a monthly or – and really, in reality, not even necessarily a quarter typically what we see over the course of the year is where you’re going to get the most accurate reads on it. And I would say – I would really emphasize that because of all the dynamics that are going on in the market right now. Hopefully, that gives you what you need.
Corey Grady: It does. Thank you.
Operator: Thank you. Our next question comes from the line of Michael Lavery with Piper Sandler. Please proceed with your question.
Michael Lavery: Thank you, excuse me, thank you. Good morning.
Billy Cyr: Morning.
Michael Lavery: Just wanted to understand some of the input costs and just how to think about say, chicken for example, specifically, it’s prices have come in a little bit. How fixed is that for you? Is that a benefit? Should we be thinking about it that way? And when the new chicken processing plant comes online with your partner in Ennis, does that change how any of the pricing dynamics for your sourcing?
