Ford Motor Company (F)’s EcoBoost Backs up the Hype

Bottom line
The most important thing for a Ford Motor Company (NYSE:F) investor to consider is growing top-line revenues. Ford’s already running extremely efficiently with margins in the U.S. at 11%, compared to General Motors Company (NYSE:GM) at 6.2%. Ford sells millions of fewer vehicles than GM globally, and to make up market share it needs to be flexible in matching different engines with different vehicles to suit consumer tastes in many countries.

It can use these small EcoBoost engines to gain ground in China, and as premium options to help make itself profitable again in Europe. Back home in the U.S., it can still sell its gas-guzzling Mustangs to people like me, or full-size, full-power trucks to the people that need a truck as a tool. The point is, Ford Motor Company (NYSE:F) has the entire market covered now, and its eye on future trends, which should help it grow revenues. That’s what you want to see from a company your invested in – it’s clear Ford gets it, and that’s great news for investors.

Fool contributor Daniel Miller owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford.

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