Ford Motor Company (F)’s Banking on Two Global Vehicles

In 2009, Ford Motor Company (NYSE:F) took on a unique and groundbreaking marketing campaign with the Fiesta, when it recruited consumers to drive a Fiesta for a full year. Their experiences were logged, and Ford used this information to create valuable marketing content for social-media outlets, targeting millennials who are use those online tools to share content about their daily lives.

It turned out to be a great move, and the content created more buzz than expected. Dealerships took more than 132,000 inquiries, 83% of which came from consumers who had never owned a Ford. On top of that, 30% were under 25. Ford is clearly way ahead in attracting the younger generation, and that will bode well for future company sales and profits.

Bottom line
Ford receives just about all of its profits from North America, led by the highly profitable F-Series. As we progress through this decade, the Focus and Fiesta will lead global sales to make Ford profitable in emerging markets. It’s locking down younger consumers in the U.S. and planning to double its market share in China. I expect great things to continue from Ford Motor Company (NYSE:F), as a consumer and as an investor.

The article Ford’s Banking on 2 Global Vehicles originally appeared on Fool.com and is written by Daniel Miller.

Fool contributor Daniel Miller owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors and owns shares of Ford.

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