Ford Motor Company (F)’s Attempt to Revive Europe Sales

Ford’s Escape has sold extremely well in the U.S. and has a chance to top 300,000 units sold for 2013 – a rare feat for Ford vehicles other than the F-Series. It’s been welcomed with very positive reviews in China, and Ford expects it to be the most successful of its Europe advertising during the Champions League finale concluded last weekend.

“We think the audience is very close to the people we want to reach for the Kuga and SUVs in general,” Elena Cortesi, Ford of Europe director of earned and social media, told AutoNews Europe, “and we’re explaining the car mainly through the automatic tailgate.”

Bottom line
It’s been a nice ride for Ford’s stock price recently, but two years from now if the company can break even in Europe it could send an additional $2 billion straight to bottom-line profits. That would clearly be a huge positive catalyst for the stock price. It’s also reassuring to see that management has learned from mistakes made during the U.S. financial crisis and the ensuing recession, and is not resorting to massive incentives to sell vehicles.

I like the strategy to increase advertising and build its brand while conceding some market share to stabilize losses. Overall, things look bright for Ford and its investors, and the market is finally taking notice.

The article Ford’s Attempt to Revive Europe Sales originally appeared on Fool.com is written by Daniel Miller.

Fool contributor Daniel Miller owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford.

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