Ford Motor Company (F)’s 2014 Explorer Looks to Impress

Materials used are a huge point of emphasis for automakers, because the worst thing is to have consumers that immediately see and feel an interior of poor quality and cheap materials. You won’t have that problem with the 2014 Explorer, and its dashboard adds to the luxurious and modern feel.

One of the drawbacks for Ford’s vehicles has been its MyFord touch infotainment system, which is still very new technology and will improve over the years ahead. But you’ll enjoy this large SUV if you’re looking for a decently roomy, modern, and versatile ride. The exterior is less boxy and more fluid than its previous versions, which has helped attract new buyers. It gets better gas mileage than its predecessor and is much more comfortable. However, if you want a more nimble and quick ride, you might look toward Ford’s Escape.

Overall, the 2014 Explorer rides nicely and will compete very well. Ford expects the SUV to continue its uptick in sales in the years ahead. Here’s why that’s hugely important for Ford and its investors.

Investing takeaway
SUV’s are again one of the most popular and fastest-growing segments in the U.S., as well as China. Being prepared to ride this growth with a vehicle that has had previous brand success will be very profitable for Ford. Moreover, SUVs will typically bring in a higher transaction price and fatter margins than standard cars — especially as Ford continues to add premium technology options. This will be huge going forward, as Ford Motor Company (NYSE:F)’s full-size pickups bring in as much as 60% of its profits and Ford will focus on lessening its dependence on any one segment.

Information from Automotive News DataCenter.

Looking at the U.S. SAAR numbers, we can see the gradual improvement in sales — expect the Explorer to increase its market share, sales numbers, and profits to Ford as the decade progresses. Before when Ford Motor Company (NYSE:F)’s back was against the wall, a new vehicle would be designed to revive life back into the company. This time it’s a little different, it won’t be just one vehicle — but many. Ford’s Explorer looks to join forces with the Fusion, Focus, F-Series, and Escape to help return Ford to the top of the food chain — a welcome development for Ford investors.

The article Ford’s 2014 Explorer Looks to Impress originally appeared on Fool.com and is written by Daniel Miller.

Fool contributor Daniel Miller owns shares of Ford. The Motley Fool recommends and owns shares of Ford.

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