Ford Motor Company (F): What You Should Know In 2015

Silverado vs F-150
The battle lines have been drawn between these two trucks competing for America’s best-selling vehicle. GM does have a couple of advantages going for it. It has a one-year head start before the next-generation F-150 hits the road. In addition, GM is reintroducing two midsize trucks, essentially rebranded versions of the Canyon and Colorado, which could take away some F-150 consumers who no longer have a smaller option from Ford.

Bottom line
Let’s also keep in mind that the truck segment is extremely loyal and that Ford Motor Company (NYSE:F) recently placed No. 1 in Polk Automotive research. I don’t think those two advantages will be enough for GM, although they will make things competitive. GM is certainly going to need every second of that yearlong head start if it wants to get a leg up on Ford Motor Company (NYSE:F)’s next-generation truck.

I think the new F-150 will be a heck of a work truck — it will look mean while doing it — and its MPG will be improved enough that it could remain a viable daily vehicle. If Ford executes the finished product as I expect, it’s going to be a game-changer and could drastically increase Ford Motor Company (NYSE:F)’s market share in the full-size truck segment.

The article Ford’s 2015 F-150 Will Be a Game-Changer originally appeared on Fool.com is written by Daniel Miller.

Fool contributor Daniel Miller owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors and owns shares of Ford.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.