Ford Motor Company (F): This Car May Be Driving The Company

Innovation
Along with fuel efficiency, tech innovations are also a key driver for vehicle purchases. The Escape is a winner here as well, offering technology that can slow the vehicle automatically when cornering too fast. It also features an active park assist, as well as blind-spot detection and alerts.

Check out what the critics have to say:

• Consumer Guide: “The redesigned 2013 Ford Escape is dramatically different than the vehicle it replaces. This compact sport utility is smooth, refined, and quite engaging to drive.”
• Popular Mechanics: “The new Escape finally delivers a modern small crossover to the Ford Motor Company (NYSE:F) family. It’s certainly one of the sharpest-looking vehicles in this price class, and when equipped with one of the EcoBoost engines, the Escape is a fun and practical ute.”

Bottom line: It delivers
There’s plenty for consumers to be happy about, and they’ve responded in droves, increasing Escape sales 52% over last April’s figures. That’s where investors should be excited about profit potential. The Escape, when fully loaded, becomes pricier than its predecessor and is more profitable than other standard vehicles. It’s even better news that the price increase hasn’t turned off consumers from making the purchase.

In fact, SUVs are right next to the F-Series — which brings in majority of Ford Motor Company (NYSE:F)’s profits — in profitability. The redesigned SUV delivers on all the important factors for consumers, and in so doing, it delivers top- and bottom-line profits for Ford Motor Company (NYSE:F) and its investors. This story is only beginning.

The article Why the Ford Escape Is Winning Over America originally appeared on Fool.com.

Fool contributor Daniel Miller owns shares of Ford. The Motley Fool recommends and owns shares of Ford.

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