Ford Motor Company (F) Reports Incredible Sales In May

Super segment
A handful of Ford’s newest models are aimed at the surging “super segment,” and those include the Fiesta, Focus, Fusion, and Escape.

Ford Motor Company (NYSE:F)’s Fiesta is up 10.1% vs. last May, and its year-to-date sales are up 7.7% compared to last year. While the overall volume in the U.S. for May was only 6,693 vehicles, it has sold very well overseas and will be a large reason Ford succeeds in China and Europe.

The Focus sells well globally, and trailed only the Fusion in Ford’s U.S. car sales. It posted a 9.8% increase vs. last year, coming in with 27,186 units sold for May. Its year-to-date sales remain fairly flat with just more than a 1% gain over last year. The Focus is still competing globally to be the No. 1 selling nameplate, and will continue to be an important vehicle for Ford Motor Company (NYSE:F)’s market share and sales volume.

The Fusion continues to sell well and the flashy ride only stays on dealer lots for 28 days — a quick turnaround. What’s even better is that its highest trim version, the Titanium, is only on lots for 19 days. Sales this May were up 10% compared to last year, and its year-to-date numbers were up 21.7%. Ford is bringing extra production online for the Fusion this fall, and expects that higher production will bring in higher sales results.

The Escape posted May sales at 29,123 units, which was a juicy 26.2% gain over last year and 29.7% increase in year-to-date comparisons. Both the Escape and Fusion have posted four straight months of record-breaking sales — a trend that looks to continue.

Bottom line
Ford Motor Company (NYSE:F) also announced that its third-quarter production in North America would be up 10% from last year, hinting that the company believes strong demand is here to stay this year. Ultimately, looking at these sales increases, we can expect a very strong second quarter when all is said and done. Ford is a valuable investment now and if it can minimize losses in Europe for the second quarter, it could blow analyst estimates away — much to the delight of Ford’s loyal investors.

The article Ford Reports Incredible Sales In May originally appeared on Fool.com.

Fool contributor Daniel Miller owns shares of Ford Motor Company (NYSE:F) and General Motors Company (NYSE:GM). The Motley Fool recommends General Motors. It recommends and owns shares of Ford.

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