Today, and one day each week for the rest of the year, we’re going to look at one dividend-paying company that you can put in your portfolio for the long term without too much concern. This isn’t to say that these stocks don’t share the same macro risks that other companies have, but they are a step above your common grade of dividend stock. Check out last week’s selection.
This week, I’ll turn our attention to the auto sector and point out why it’s time to forgive and forget by embracing Ford Motor Company (NYSE:F) as a prime dividend paying company.
Running out of gas?
It isn’t hard to be skeptical of automakers, as many darn near fell of the face of the earth during the 2009 recession. General Motors Company (NYSE:GM), for instance, was forced to take a $49.5 billion loan from the government during its bankruptcy reorganization just so it could continue its day-to-day operations. Ford Motor Company (NYSE:F), while not having to stoop to the level of receiving government money, did ax its dividend for a period of five years, only reinstituting it last year.
Multiple factors are working against the car industry at the moment, both domestically and abroad. At home, higher payroll taxes and delayed tax refunds have crimped disposable income and raised concerns that auto sales may slow — especially in the second half of the year. Overseas, Ford and GM are dealing with weakness in Europe caused from regionwide austerity measures meant to reduce government budget deficits for numerous nations, and Chinese GDP growth that’s markedly below its 30-year average of 10%.
The good news is that Ford Motor Company (NYSE:F) appears ready to put the pedal to the metal and drive you and your portfolio to the Promised Land.
Driving over its competitors
Ford offers unique advantages that many of its peers simply haven’t been able to compete with. To begin with, the company’s EcoBoost engines combine consumers’ want for horsepower with improved fuel efficiency. These EcoBoost engines come with turbochargers that give the engine an extra boost when needed while running on less fuel the remainder of the time.
The only true comparable name in “going green” here is Tesla Motors Inc (NASDAQ:TSLA) which has skyrocketed higher recently following its first quarterly profit. Keep in mind, though, that its model S all-electric offerings are expected to total just 21,000 units this year, compared with Ford Motor Company (NYSE:F)’s roughly 600,000 EcoBoost-powered vehicles (not to mention the fact that Ford has its own electric-vehicle line as well). In total, sales of vehicles with EcoBoost engines this year should total as much as the previous three years of sales, combined!
Ford Motor Company (NYSE:F) also has a big edge when it comes to innovation beyond just what’s under the hood. The Ford F-Series pickup has been a staple atop the best-selling-vehicles list for decades, and this is all because of continued aesthetic updates. GM, on the other hand, went a good six years without a major redesign to the Sierra and Silverado, which has allowed Ford to retain its pickup dominance.
We can’t discount that great leadership is also an area where Ford Motor Company (NYSE:F) excels. CEO Alan Mulally has certainly turned this sinking ship around since taking the post as CEO in 2006. Furthermore, Mulally has heralded a new age of growth by pushing his company into emerging markets like China. In April, for example, Ford delivered 37% unit volume growth in China, led almost entirely by its passenger vehicle segment, including its SUV, the Kuga, which sold more than 10,000 units for the second straight month.
2013 Ford Kuga. Source: NRMA Motoring and Services on Flickr.
