Ford Motor Company (F) Now Thrives in Small-Car Sales

Lincoln
Ford’s struggling luxury lineup was flat compared to last year but the MKZ continues to sell well after its new model was delayed for months due to a fumbled launch. If it wasn’t for two lost months of sales in January and February then the MKZ would be posting a nice improvement over last year, instead it’s down 1.8% through July.

The plan for Lincoln’s resurgence continues. Ford will be redesigning four Lincoln vehicles as well as introducing the line into China’s booming luxury market. Both of those factors will make the next two to three years much more profitable and successful for Lincoln – be sure to stay tuned as this will be a huge factor for Ford as an investment.

Bottom line
Ford is continuing to see strength in sales from its popular models and, better yet, management announced on the conference call that transaction prices have improved year over year. Ford Motor Company (NYSE:F) is seeing consumers load up on options, boosting top-line revenues and sales. With a solid start to the third quarter I see no reason for Ford’s great results to slow down and investors must agree because we aren’t seeing a standard pullback after Ford went ex-divdend yesterday – a great sign for the long haul.

The article Ford Now Thrives in Small-Car Sales originally appeared on Fool.com and is written by Daniel Miller.

Fool contributor Daniel Miller owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford.

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