Ford Motor Company (F): Lincoln Finally Begins Its Resurgence

As Ford continues to focus on the most popular segments, consumers are anticipating the arrival of the MKC Crossover which has been met with very positive reviews.

Lincoln MKC Concept debut at Detroit Auto Show 2013.

If Ford can replicate its sales success from the Escape to the MKC, it will be a huge one-two punch for Lincoln as it fights to become relevant in the luxury market. After the MKC debut the details for new Lincoln products get a little hazy, but Ford plans to introduce a couple more vehicles. In addition to introducing new vehicles into the U.S. market, Ford plans to take its luxury line overseas as soon as 2014 to claim its piece of China’s booming luxury-segment pie.

Bottom line
This is an exciting and tense time for Ford investors – a lot of important issues are up in the air. By 2015 Ford could have as many as three huge catalysts. There could be a return to profitability in Europe, which will reverse an expected $2 billion loss this year in bottom-line profits – an astronomical amount. Ford Motor Company (NYSE:F) could also experience a revival in its Lincoln luxury line which will quickly add incremental sales revenue and profits – at better margins to boot. Ford also expects to introduce 15 new models into China by 2015 and double its market share, a move that would be worth billions.

If all three of these catalysts go positive for Ford, as is expected, we could be witnessing one of the markets best investments over the next two to three years – definitely worth another look for your portfolio.

The article Lincoln Finally Begins Its Resurgence originally appeared on Fool.com and is written by Daniel Miller.

Fool contributor Daniel Miller owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.