Ford Motor Company (F) Continues to Set Record Sales in China

Ford’s passenger car joint venture, Changan Ford, also set records in the first half of the year, and is up 66% to 286,680 units. Despite a contracting commercial vehicle segment, Ford’s Jiangling Motors Corporation investment managed to increase sales by 7% in the first half of the year to 110,230.

What’s even better about the overall sales figures is that Ford is now competing in every segment of China’s fast-growing SUV market with versions of the Kuga, EcoSport, Edge, and Explorer. With a better understanding of consumers in China, and with the introduction of 15 new models, it’s clear that Ford’s success will continue.

Bottom line
Consider that China’s automotive market is already the world’s largest and is still the world’s fastest-growing. By 2020, many estimates have China’s automotive market growing by the same size of Europe’s market today — an increase of roughly 12 million vehicles. That’s an astonishing number, and with Chinese consumers more willing to buy imports because of perceived value, there are a lot of profits for automakers well positioned in the region – and Ford plans to be one of the big winners.

The article Ford Continues to Set Record Sales in China originally appeared on Fool.com and is written by Daniel Miller.

Fool contributor Daniel Miller owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford.

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